Spotify amps Up PodCast Discovery with new features

Spotify announced on Wednesday a few new features designed to give Podcast a more prominent position in his battles with Apple and YouTube to become the preferred podcast flow destination for users.

The company says it will start recommending podcast on its main page and providing the following nutrition to stay permanently with the latest your favorite program episodes. Soon, Spotify will also introduce new tools for podcasts to recommend content and share better with their fans in the comments.

The changes, although relatively simple, are part of Spotify’s growing efforts to compete with the Apple Podcasts and YouTube app. The latter has been invested greatly in podcasts in recent years. This month, for example, YouTube launched her Weekly ownership of the weekly podcast To challenge Spotify and Apple. This graph highlights some The main differences between platforms In terms of what video viewers prefer in YouTube.

Meanwhile, Spotify also invested in audio videos, Allow all creators to download the video and Motivating them with payments For successful offers Through its partner program.

Despite these efforts, YouTube is still the service that must be overcome in the United States, at least, as a third of the weekends of the weekly Podcasts is preferred to Google’s Google service on Spotify or Apple.

Spotify says that the new podcast recommendations in the home tab have already started to put it to global users, and early comments indicate that they lead to more users who participate in podcasts, and provide offers.

In addition, Spotify offers the following summary that will serve as a dedicated spot where you can see all the latest episodes that the podcast you follow, instead of having to search via the application. (To reach this feature, you will click the PodCASTS button at the top of the application, then the next button that appears to its right.)

Creators will be able to closely access to a new feature that allows them to refer to the other content they mention in their podcasts that can also be found on Spotify – including podcasts, songs, audio books, playlists, and more. This will be available in the next few weeks and will be found on the episode page.

In a smaller disk, creators who participate in the comments of their podcast pages on the app will be able to use emojis reactions to respond to fans.

The company notes that creators are still able to control when comments appear or cancel the subscription to their shows or episode pages via a Spotify for Creators account.