Special recession offers can be the latest sign of the deterioration of the consumer feeling

As a fear of slowing the economy in the background, some companies notice and restore the so -called special recession.

Look for the term “special recession offers” through the Google search engine, and the list of results will include the great recession entries for about 20 years.

Look at this GRUB Street Article 2008 Listing “Special Standing Offers: Your Final Guide.” Or this 2009 Story from the New York TimesWhich separates the restaurants for meal time in New York all over New York as a work of survival.

Fast forward until 2025 and a group of institutions again hinting to an economic shrinkage waving on the horizon.

When the “recession” returns as a selling point

Fear stagnation This spring was heated as President Donald Trump has launched a list of definitions in early April. the term “Stagnation“The colloquial of social media users entered as a tongue in the cheek to measure a possible economic slowdown.

Companies are now entering the joke as well. For example, Brooklyn and New York Coffee Shop Clever Blend announces gelato and Espresso of $ 6 “special recession”.

Wiched Willy’s, a bar in Manhattan, arrived by presenting a “pop concert” earlier this month, with one comment on Instagram post Announcement: “The recession is back! Get ready for dancing and parties all night!”

Market Hotel, a place for concerts in Brooklyn, has announced a similar event. “From fame to animals, the circus to the Rraining R, we use economic anxiety with a side of the electric pop, Bloghaus, and Glam, automatically seized,” Instagram name For the event reading. “Wearing like rent is due and you are dancing through it.”

But the trend not only stops in New York. Super Duper, a burger chain with 18 locations all over the San Francisco Bay area, was exploited earlier this year with “Recession Burger”, a season of my season presented in the summer.

“The only thing that did not get the inflation note: Learn about the recession group, our new seasonal season,” publication From Super Duper’s Instagram readings. The meal includes “stagnation burger”, fried potatoes and a drink for $ 10.

Ed Onas, Vice President of Operations at Super Debber, said that the idea of ​​the name of Burger did not necessarily come from the desire to obtain the floral word. Instead, he said that the title is derived from the origins of the depression in Smash burger similar to Oklahoma, which was aimed at extending minced meat by adding a lot of onion slices.

But as soon as Super Duper created the name of the burger, the series decided to introduce “Crassification Combo” for $ 10. Onas said this would provide customers 5 dollars from the normal price of additions.

“This is the place where the name of the burger plays in … and we count us, we call it” liberation and narration “, why do we not make a deal that makes it a really good value for our guests?” Tell onas CNBC in an interview. “The inflation was continuing, and we have discovered that it was a beautiful offer for a short time for our guests.”

This was an exception to the Super Duper, which usually did not provide such deals. Berger virus went at San Francisco Subreddit, with a mail Get 1400 UPVotes and 170 comments.

Onas said: “We were clearly happy with that. We did not realize that he would get a lot of attention as happened.” “We were happy, and our guests were happy, and at the end of the day, this is what is going on.”

As evidence of the success of the landslide burger, he told Onas Cnbc that Super Duper would add it to its list as a permanent accuracy to move forward.

Shedding light on the feelings of consumer falling

These small companies that enter this direction can be a wider reaction to consumer confidence declining. Consider that the University of Michigan Consumer morale index It came at 58.6 in August, a decrease from the reading of 61.7 in July, and reflects the change of 13.7 % on an annual basis.

Joan Has, the director of consumer surveys at the University of Michigan, said that this acid in feelings was primarily driven by concerns about commercial policy.

She said: “What is very clear from consumer morale data is that consumers are widely preparing to slow down in the economy and deterioration – not only with inflation, and they expect inflation to get worse – but they also expect the conditions of companies to deteriorate.” “They expect the labor markets to weaken and unemployment rates increase. What you see with these companies can be a reaction to that.”

HSU added that the lack of consumer confidence – and confidence in the reliability of income – will eventually lead to a decline in spending.

She said: “Young people feel the same as the economy, such as the elderly, and in some months they feel worse than the elderly,” she said. “Through age distribution, people agree that the path of the economy has been tense.”