Sony has bought a large part of Bandai Namco to enhance the participation of anime fans community

Sony entered a “strategic commercial alliance” with Bandai Namco Holdings, where it got about 2.5 percent of the Japanese Publisher Publisher and Japanese playing by investing 68 billion yen (465 million dollars), Companies Declare. Sony said that the goal is to expand the fan of fans, “for IP, such as anime and manga around the world and enhancing … participation, especially in anime field where the fast market is expected to grow.”

Companies have noticed that they had historically cooperated in areas such as games, anime and music, but they plan to extend this to a “wide range of fields”. Bandai Namco specifically called “anime production and distribution and other video content, as well as promotion.” In other words, the two companies may want to join the current (and successful)) direction Who created series and films From video games and other content. At the same time, they are planning to develop and reinforce a new IP in anime and manga areas, according to the press statement.

The deal is lined with Sony’s The recent goal To increase the value of its content through the ecosystems of games and entertainment. It is clear that converting IP for video games to movies and a series has proven to be Very profitableFrom the privileges ranging from Minecraft to Mario Bruce to Another of us.

Bandai Namco added that companies are planning to provide “optimal products and services in optimal time in optimal areas.” In other words, some content in some areas will focus more than other regions, depending on demand. We hope to expect some ads about new content based on Bandai Namco IP in the near future.

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