Snapchat now has an independent application to make Gen AI the effects of augmented reality

Snapchat is experimenting with augmented reality lenses on behalf of artificial intelligence in their application during the past two years. Now, the company allows users to make them with new Independent application To make the effects of AR.

Snap offers a new version of the Snapchat program that allows anyone to create AR lenses through text claims and other simple editing tools, and publish them directly to Snapchat. To date, Studio lens It was not only available as a desktop application for developers and professionals. Although the new iOS app and the web version are almost no powerful, it provides a wide range of homogeneous effects and wandering in the body thanks to artificial intelligence.

“These are new experimental tools that make it easier than ever creating and publishing and playing with Snapchat lenses that I made,” explains the company in the blog post. “Now, you can create your AI’s effects, add your dance bitmoji to fun, express lenses that reflect your mood or internal joke – whether you are on your way or near your computer.”

Snap gave me an early look at the Lens Studio iOS app, and I was surprised by the flexibility of the flexibility. There are memories powers to convert your face, body and background through detailed text claims (the application also offers suggestions for the types of claims that work well, such as “detailed zombie head with large eyes and nose, and a lot of details.”)

There is a little learning curve to find out what works well for every type of effect, and some of the intriguing intelligence demands can take up to 20 minutes. But the application also provides dozens of templates that you can use as a starting point and reorganize them with your own ideas. You can also make the most simple facial changes that do not depend on that they are AI in a large but use of common Snapchat effects such as facial cutters or bitmoji animation. (There are some examples of my creativity below, both of which use Amnesty International to create a background to which other effects are accompanied.)

Snap already has hundreds of thousands of lenses, some of whom have implemented the application for years. But I can easily see this simple new version of the Lens studio that opens the door for many other things. There can also be some bullish trend for creators who hope to take advantage of Snapchat liquefy programs: The company confirmed that users who spread lenses from the new application will be eligible to participate in it Rewards of the Creator of the lens The program, which pushes creators who make the effects of AR popular.

A more easy version of Sustore Lens Studio can help compete with Meta for AR talents. (Dead close Spark A, its platform that allowed creators to make AR for Instagram last year.) In addition to the Snapchat effects within the application, the company is now in the second generation of Independent AR glasses. Recently, Snap focused on the great developers to create ready -made effects of glasses, but the company has already Lenses To find interesting cases of AR glasses. These types of complementarity are likely to require much more than what is currently available in the new SUDIO version of Lens Studio, but making the creation of AR more (with the help of Amnesty International) raises some interesting possibilities of what might one day be possible for the company.

Jim Lanzone, CEO of Engadget’s Forme Yahoo, joined the Snap Board of Directors on Snap on September 12, 2024. No one outside the English editorial team had no opinion on our coverage of the company.