Snapchat introduces a new subscription layer worth $ 8.99

Snapchat on Wednesday Declare The launch of a new Snapchat+ layer called “lens+”. The new level costs $ 8.99 per month, and as its name suggests, it is centered on giving users access to exclusive lenses and AR experiences.

In addition to granting users access to unlocked privileges at $ 3.99 at a value of $ 3.99 per month, the lens+ gives users the ability to use hundreds of lenses that allow you to “run, create and share the footage”.

“We started with the lenses designed by Snapchat and chosen creators, including exclusive new video lenses, a new lens for the Bitmoji game, and more – and we will add new AR experiences every week.” Blog post.

A Snap Techcrunch spokesman told an email that the company will not put any lenses available by free.

In the coming months, the selected lenses will be able to liquefy the exclusive lenses, the company says. This means that creators will be able to open a new way to develop their profits on the platform. Snapchat did not share any details about the form of revenue division for creators.

Snapchat+ was launched in 2022, and includes more than 14 million paid subscribers. The social network attributed the paid subscription category as a large engine for revenue growth.

In April, the surprise The revenues of the first quarter of $ 1.36 billion were reported14 % increase on an annual basis. The company said at the time that the height was driven by the growth of the subscription service in Snapchat+, in addition to the progress it made with its advertising solutions.

By launching another subscription layer, Snap is looking to increase its revenues by locking the most advanced lenses and AR experiences behind Paywall. Of course, everyone will not want to pay to reach these features.

It should be noted that Snapchat also provides Snapchat+ Tier, which gets rid of ads and gives you access to all privileges at Snapchat+ and standard+ levels.