Snapchat adds a new subscription layer to the lenses

Snapchat added a new layer to its paid offers. the The subscription combines the current Snapchat+ plan with more access to “hundreds of lenses and AR experiences that allow you to play, create and share the footage with friends in completely new ways.” The plan will cost $ 9 a month.

Initially, the subscription will contain lenses made by the company or by the chosen creators. New reinforced reality experiences will be added every week. Creators will be granted the option to create lenses and invest them for the program in the coming months, although Snapchat has not publicly explained how the participants will choose “Select”. A representative of the work confirmed The release of the lens+ will not see any lenses that have been placed for free behind Paywall.

I presented the social media platform The option paid in 2022. According to the participation of the blog that announces this additional option, the program includes 15 million subscribers. The lens program benefits from developments in artificial intelligence. Indeed, this year, the company appeared for the first time For excellent subscribers and issued a For any user to create its own effects. The other AR project in Snapchat is A group of glasses that you expect to be launched next year.