Smart phone maker nothing is about her brand CMF at reasonable prices

There is nothing that hardware does not say on Thursday that it plans to make the brand of its devices at reasonable prices, CMF, in an independent subsidiary with India as a headquarters for manufacturing, research and development.

The company was launched for the first time CMF in 2023 with A pair of earphones and Smart watch. Since then, smartphones have been presented under the brand as well.

Nothing has said that she is participating with Optiemus Indian ODM (ODM) to create a joint manufacturing project. Although the startup did not reveal the ownership structure of this project, he said that it aims to invest more than $ 100 million over the next three years, with the creation of more than 1,800 jobs.

London -based emerging, then A $ 200 million financing round led by Tiger Global, The amount of money from this tour has not said it will go to the creation of this new project.

Nothing is the decision to choose India as a CMF operating headquarters for several reasons. CMF smartphones were priced less than $ 200, and this is the dominant category in India, where more than 42 % of phones were shipped in the second quarter of 2025 in the price range from $ 100 to 200 dollars, According to IDC.

India was not the most powerful market with more than 2 % in the market in smartphones. IDC Techcrunch via email told that nothing is the fastest growing in the country in the second quarter of 2025, with 85 % growth in shipments on an annual basis.

“India will play a major role in shaping the future of the global smartphone industry. CMF has been well received by the market since we launched it two years ago. With our comprehensive capabilities, we are in a unique position to create it in the first brand of smartphones in India.

The company’s move comes after its hunting Hemancho Tondon from Xiaomi Poco brand Last month, to be the Vice President of CMF.

The cross -brand’s cross operations have been increasingly common in the past decade, especially for brands in China. An example Xiaomi yarn off Bokoand Huawei Sell HonorAnd Oppo Make Realme is a separate company.