Singer is the box office giant – but Warner Bruce

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It might seem like a noise on a good cylinder at this stage, but this does not make it less honest: “Singer” is directed by Ryan Kogler, one of the biggest box office successes for this year. It is also the first The original movie of any kind makes more than 200 million dollars locally During nearly a decade and his semi -university praise, which means that it is likely to have eternal life outside the box office, and secure its place in the records of the history of cinema. Really, it is difficult to find a negative side to everything. However, Warner Bruce dropped the ball in one big way.

On the seventh weekend of its release, “sinners” crossed a sign of $ 350 million worldwide, adding another $ 5.2 million to the total of the growing local box office constantly while continuing to accommodate firmly in the first ten places. Until these lines are written, the film achieved $ 267 million in North America with $ 83 million abroad, making it seven in seven largest films in the 2025 years. It is still $ 400 million around the world on the cards, which is a brutal number for an original movie, especially in the era of the epidemic.

It dates back to its excellent opening of $ 48 million in April, “sinners” kill them In ways no one thinks it is possible. So, what is the negative aspect? Looking at these numbers, it is difficult to notice that the film has made less than 24 % of its global total of its universal. For a film that did a good job in the United States (a movie comes from the director behind Worldwide Hits like “Black Panther” and “Creed”, no less), this deserves to raise the eyebrow.

Although I cannot claim to know the privacy of Warner Bruce. The marketing strategy, it is clear that the studio made a serious mistake by reducing the potential of this film abroad. By doing this, it is clear that WB left a lot of money on the table, assuming that the demand for the international level of a vampire movie with a black team in the first place will be limited.

So far, sales of international tickets for “sinners” have been soft compared to local ticket sales, but there is evidence of more demand in many major countries. For example, France increased significantly from the number of theater for “sinners” after the opening weekend in an attempt to meet the increasing demand. Likewise, the UK kept the movie, which plays over more than 600 screens for five weeks, with almost seeing the movie at the end of the second week.

Shortly, I can tell you that I spoke with many people who live outside the United States who have had a problem finding a “sinner” show near them as a local chains that defended to reserve the movie after the largest opening. It is clear that Warner Bruce felt that these fans will not appear. Perhaps the studio can demand outside the United States in an attempt to alleviate spending. Nevertheless, this seems to have cost him his money (and a large degree of money in it).

Perhaps WB supposed that the movie will play more like Jordan “Get Out”, which achieved $ 255.4 million worldwideWith $ 176 million – or 69 % of its total – from the US fans. Or maybe I assumed that “Black Panther”, which is close to dividing the sales of local and international tickets equally on its way to bringing $ 1.3 billion in 2018, only led to Marvel. Whatever the accounts conducted by the studio, they have proven expensive.

Certainly, things have changed in recent years in meaningful ways. The original films are more dangerous than they were ever, and Hollywood can no longer rely on the strong Chinese box office. There are considerations to make them. However, given the Coogeler record (along with the script of his star “sinners”, Michael B. Jordan), it is clear that when WB Bea was big in this movie, everything should have gone in it. Hope is to move forward, studio and others like him will not make the same mistake again. If WB has dealt with things differently, this may be (and it should be a film worth $ 500 million.

You can order “sinners” in advance on 4K, Blu-Ray or DVD on Amazon.