Shake Shack reveals the first promotions of loyalty while consumers withdraw spending

For the first time, Shake Shack, Fast burger chainEntering the loyalty game to intensify the work with the economic uncertainty that is looming on the horizon.

Starting on Wednesday, the burger series, which was founded by the owner of the famous New York City Restaurant, Danny Mayer, said that customers will be able to obtain one dollar soft drinks if they requested through the Shake Shack application or its website, Shakeshack.com.

In June, customers who ask for a burger sandwich or barbecue at least twice during a certain period – via the Internet or through the company’s application – will be qualified to obtain discounts, According to Bloomberg.

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Shake Shack offers deals as they are preparing to launch a more expansion loyalty platform later this year, which mimics competitors.

Loyalty programs It is a famous marketing strategy that is used to encourage repetition of business. Most of the important players in the fast food industry not only launched the programs, but also changed them in recent years to remain able to compete, especially since consumers retreated during inflation.

With the continued pressure in the American economy – the contract in the first quarter for the first time in three years – consumer confidence has achieved great success. The major chains, including McDonald’s, Domino Pizza, Mexican Chipotel grill and Starbuck Economic uncertainty.

Almost 80 % of Americans are now considered fast food “luxury” due to high prices

Shake Shack released its announcement months after the company revealed plans to expand the popular Burger chain.

index	protection	last	Changing	% Change
Shackle	Shook	126.54	+0.19	+0.15 %

Shack Shack said in January that the company raised its goal for the company’s restaurants in America to at least 1500 in the long run. This is approximately 356 % over the number Burger restaurants It works in the United States

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It seeks to open about 45 sites around the company and 35-40 licensed sites during the year 2025, according to Shack.

Aislinn Murphy Fox Business contributed to this report.