Sephora Kids uses anti -aging creams. A new study says that damage is not just a deep skin

If you have recently seen a 10-year-old jam on his face with an anti-wrinkle cream worth $ 80-either in real life or in any number of Tiktok videos “Get ready with me”-you are already aware of Sephora Kids is directed at skin care This makes young people demand anti -aging products thanks to what they see on social media.

Now, a new study Posted in Pediatrics This month, I found the first sheet of its kind of its kind, that the upgraded skin care solutions on Tiktok do not provide a little or no benefit to children and adolescents, but it can be already harmful. The authors indicate that the risks go beyond skin damage (although there is also it).

The corresponding author, Dr. Molly Halliz, a post -PhD research colleague in the Department of Dermatology at the College of Western Shamalid Medicine in Chicago, Fenberg College, is a post -PhD research colleague in the Department of Dermatology at the College of Western Shamali Medicine at the University of Northwest Finberg, in the Department of Medicine at the University of Northwest Finnberg, ” press release.

“We put a very high level for these girls. The pursuit of health has become a kind of virtue in our society, but the ideal of” health “has also been concluded in the same beauty, thinness and whiteness.

Authors in Ticket 100 unique video clips were analyzed by content elements between the ages of seven and 18, with an average of 1.1 million views each. On average, each system guarantees six products, totaling about $ 230. The authors said that at the top end of the scale, some girls used more than ten products on their faces.

They found that only a quarter of a quarter of a skin care routine included the use of sunscreen, and the most popular videos contained 11 disturbing ingredients for small skin (such as hydroxy acids) and the content creators often have a layer of active ingredients or the same element in multiple products.

In one video, the authors say, a girl applied 10 different products on her face in 10 minutes.

The authors indicated that the videos sometimes contained a racist encrypted language, which confirmed “brighter skin”.

Sephora Kids problem

the “Sephora Kids” directionWhere children who reach eight or nine anti-welfare products that have been purchased from camels such as Sephora are used to rise last year-and thus they have attempts to stop them.

In California, for example, Alex Li, a member of the State Assembly, was Paying an invoice that prohibits the sale of anti -aging products That contains strong and harsh ingredients for children under the age of 18. In May, I mentioned CBS That the bill died quietly without voting.

Last December, Spreading Quebec’s chemists’ warnings as a warning Children should avoid that some skin care products designed for adults and generalization on social media by children because active ingredients can be harmful to small skin.

Dr. Julia Carroll, a dermatologist and lecturer at the University of Toronto, who is not involved in the current study, said the products often contain strong active ingredients that are not properly equipped for young skin.

Carroll told CBC News that younger skin is usually more sensitive, so the ingredients such as alpha hydroxy acids and feetinoids can cause irritation, drying, peeling and skin inflammation.

She said, “This can actually lead to educating their skin and giving them a lifelong sensitivity to a component.”

Carroll added that the trend also creates a dependency as children believe that they need a 10 -step routine, “when they really need a gentle cleaner and sunscreen.”

General Alpha lead sales

The Canadians spent nearly 9 billion dollars to us On beauty and personal care products in 2024. According to Canada statistics, Families began spending “significantly” on personal care after the Covid-19s, as it increased by 30 percent in 2023 compared to 2021.

During, The alpha generation continues to lead skin care sales In the United States, according to Nelsen’s recent data. worldwide MINTEL Marketing Intelligence Report This year indicated that this first digital generation also has a spending force that is expected to reach 5.5 trillion US dollars by 2029, when the regiment is 19 years old.

The MINTEL report says that members of Gen Alpha, who were almost born between 2010 and 2024, see the beauty and routine influencers as sources of inspiration.

“However, this acceleration to adult skin care often leads to procedures that give priority to appearance on health-a gap that the cosmetic industry should take,” he added.

Now on TikhakWhere there are about 18.3 million videos “Get ready with me”, General Alpha influencers Show skin care routine and “leakage operations” on videos with Millions of views And comments.

In the study of the Pediatrics Magazine, the authors found that these products tend to market them greatly for younger consumers. They are also He expressed concern It is “almost impossible” for parents and pediatricians that follow exactly what children or adolescents see.

Carroll said: “We see children at the age of eight or nine who use anti -aging ingredients they picked on Tiktok,” Carroll said.

“You are preparing children for a truly unrealistic beauty standard for an eight -year -old, 10 years old.