Savy Games set She expanded her leadership team with the former CEO of the International Association for Games. Nika Nour.
Nour, who has more than ten years of experience in the field of games and electronic sports, has held positions in Genvid Entertainment, Entertainment Software Association and Internet Association and more, joins Savvy Games Group, the national hero of games and electronic sports in Saudi Arabia.
As a manufacturer of Savvy Games Group, Nour is an important position, as Savvy was on the way to expand in the field of games, including Introduction worth $ 4.9 billion From Scopely Mobile Games in 2023 (on the eve of its launch The monopoly of going).
As the first vice president and head of international business development, Nika will help Savvy in achieving its goal of making the Kingdom of Saudi Arabia a global games center.
Nour began her career in the affairs of Congress in the US House of Representatives. As a specialist in the new media, she maximized visual and web media operations of the Parliamentary Parliament and Trade, and benefited from her technical experience to help many Congress offices.
In 2012, Nika moved to the field of digital advocacy, first with the Internet Association as Director of Communications, then as Chairman of the Public Affairs of the Entertainment Programs Association (ESA). It simplified legislative concerns with investment accelerators in North America and directing the global government strategies to increase the brand awareness of computers/control units and games.
For the European Space Agency, it has also implemented a group of strong technological policies that include decisive issues such as media violence, H.1.B visas, science, technology, engineering, mathematics, intellectual property, and more.
Nour continued to draw attention to the Deia efforts in the industry as an executive director of the International Association of Games developers (IGDAF), where she programmed the various gaming developers fund, a $ 500,000 grant program for global startups and scholarships for students, supporting more than 10 international independent companies. Strain companies and studios. Its revenues have doubled three times by collecting donations, creating indicative programs focusing on the Middle East and North Africa region, and skills development programs with the largest gaming companies in the world, from Xbox and Unity to Riot Games.
Recently, as Head of Genevid Entertainment, known as widely interactive broadcasting products such as The walked dead: the last tendencyI focused on the publication of the Emmy Hill: Ascency, DC Heroes United, and Borderlands Echovision Live.
She brought her experience in building the environmental system to Savvy Games Group. In order to make the Kingdom of Saudi Arabia a global gaming center, Nika will be responsible for building strategic international partnerships and hiring studios and games companies in the Kingdom.
Advice on mergers, acquisitions and strategic investments will be provided to support the growth of the SAVVY environmental system, and to push the growth of local companies.
Savvy, which is fully owned by the Public Investment Fund (PIF), is the national champion of games and e -sports in the Kingdom of Saudi Arabia, and its task is to advance long -term growth and develop the broader gaming and sports industry all over the world.
The main strategic focus of Savvy is to help build the ecosystem for local games and electronic sports in the Kingdom of Saudi Arabia, which includes the establishment and facilitation of partnerships and cooperation with international games companies to support them in reaching the markets of the Kingdom of Saudi Arabia and the Middle East and North Africa region better and enhance mutual cooperation cooperation .
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