Samsung’s 2025 TVs are getting all the AI ​​extras no one asked for

artificial intelligence You can do some amazing things these days. maybe Create videos from a phrasetype a cover letter Or even a thank you note Assistance in training driverless cars. But “amazing” isn’t the word I’d use to describe the AI ​​features in Samsung’s 2025 TV lineup, which is being showcased at Consumer Electronics Show 2025.

In previous years, Samsung has used “artificial intelligence” to describe image quality processing features, designed to enhance colors, raise detail and improve performance Human development report performance, and continues to do so this year. New in 2025 are comfort-related AI features, similar to what they already offer in phones. I haven’t tested it yet but from what I’ve seen, I expect the phone-based versions to be more useful.

Artificial intelligence to increase TV watching (and food ordering)

Something called “click to search” can recognize what’s playing on the screen and provide real-time information, including the ability to identify people, places or products. In one example demonstrated by Samsung, the feature was able to “identify” where a scene took place, who the actors were, what costumes they were wearing, and what other TV shows and movies they starred in.

At first glance it looks similar to Research circle A feature on phones that CNET reviewers generally liked, but much less useful because it’s limited to what’s on the TV. I have the same idea about the company’s new AI-powered meal planner. Called “Samsung Food,” it can replicate recipes from TV shows and lets you buy ingredients or order delivery from the TV screen — two things a phone can do better than a TV.

The Samsung TV remote, which I also like a lot for its simplicity and design, will have a dedicated AI button that triggers shopping, content, and discovery recommendations. I believe it will also feature other AI features in the future, but Samsung has not confirmed that.

Remember Bixby? Samsung’s voice assistant, Amazon Alexa and Apple’s Siri will get an AI boost in 2025 on TVs with the help of… Master’s. The benefit, according to Samsung, is that the Assistant can better understand sequential commands, such as changing the channel and raising the volume at the same time.

Another “new” throwback feature for 2025: gesture control. Unlike a feature that failed miserably for the company It was launched 13 years agowhich relies on camera and hand movements, the 2025 version requires you to wear the Galaxy Watch while pointing at the TV. Use the middle finger, I won’t judge.

AI Karaoke and live translation of closed captions

Two of Samsung’s new TV features look cooler to me. Because I enjoy good singing, I’m interested in trying out the new AI Karaoke feature on their TVs. It uses your phone as a microphone and automatically removes vocals from existing songs, leaving your voice and the music behind.

It will likely be useful for people who read different languages, as the company offers the AI ​​Live Translate service on its TVs (like It already does with phones). TV can instantly translate closed captions on live broadcasts in up to seven languages.

My opinion? None of these new AI features seem worth buying a Samsung device over another TV, with the possible exception of subtitles (or karaoke, if you like karaoke). Of course I’ll reserve final judgment on these smart TV features, as well as the new picture quality improvements, for when we get to test these new Samsung TVs later this year.