Roku launches HowDy, a $ 2.99 ads -free flow service

Roku launches the subscription flow service free of ads Welcome. The service costs $ 2.99 per month and features a library of about 10,000 hours of content from its partners, including Lionsgate, Warner Bros Discovery and Filmrise, along with the original Roku titles.

The company says that the subscribers will be able to watch titles such as “Mad Max: France Road”, “The Blind Side”, “Weeds” and “Kids in the Hall”, as well as ROM -coms, Medical Drama, Comedy in the 1990s, and the like.

“Howdey is free of ads and designed to complete excellent services,” said Roko’s founder and CEO of Rocco Anthony Wood. press release.

This step comes two months after Rocco He paid $ 185 million for FRNDLY TV, Broadcast service that provides direct TV, video on request and DVR based on the groom.

Howdey joins the company’s Roku channel, which is a free (fast) free flow service. A recent report found that the Rocco channel is more Popular fast serviceBefore competitors Tubi and Pluto TV. Rocco says more than 125 million people use the platform every day.

The main growth driver for HowDy will be the organic access of Roku – the company said earlier this year it had it Exceeding 90 million Families flow.

Rocco informed last week The second quarter of the financial statementsThe growth of revenue turned better than expected by 15 %, as the broadcast hours on the platform reached 35.4 billion, an increase of 5.2 billion hours from the previous year.