Retail dealers warn that customs tariffs will increase prices

Home brands including Pandoraand Pooma and Hugo coach Everyone said this week that they are evaluating their pricing strategies in the United States and beyond in a case in effect in the most valuable penal fees of President Donald Trump.

Meanwhile, others said that they change their supply chains and may review their sales expectations amid uncertainty in American commercial policy.

Trump announced last month to sweep the so -called mutual import duties on all trading partners in the United States. The accusations were later Stop temporarily for 90 days It decreased to 10 % for most countries with the exception of China, pending commercial negotiations.

However, companies worldwide weighing what could mean the various accusations of their business, with major names such as Mattel, UPS and Ford All their annual guidelines.

Here are what some of the main European retailers say:

Danish jewelry brand Bandura, which is famous for the famous magic bracelets and silver jewelry, warned against A significant increase in prices Through the jewelry industry at reasonable prices, if the proposed implementation of Trump enters into force.

The company derives about a third of its sales from the United States, but it depends greatly on manufacturing in Asia, most notably Thailand, Vietnam, India and China, which prompted it to warn in April from A. Possibility To revenue.

“Most of the jewelry in the price sector where we work, all of them import from somewhere in Asia. So you can have an argument if this tariff remains, it will be more expensive for everyone who plays,” said Alexander Lasik, CEO of CNBC.

“Therefore, we must expect the consumer to see some changes,” he added.

When asked about the level of high prices that consumers can expect if the customs tariff remains in place, Lasik said that Pandora designed a number of scenarios but the final number is likely to be led by industry.

German sports brand Pooma He also referred to the capabilities High prices at the level of industry As a result of definitions, noting that she was currently studying “improving cost” in the United States

“We are likely to change our prices. We are ready for such a scenario to alleviate the impact of definitions,” said Marcus Nobrand, Director of Finance on Thursday.

The retail seller, who is similarly dependent on manufacturing in Asia, said he expects other brands with larger American sales to lead fees on price adjustments. However, I noticed that it had reduced US imports from China yet warning In March, he was expected to face a blow from the fees received.

“We do not want to be the leader in terms of changing pricing in the American market,” Nebrand said. “There are other players in our industry where the United States is more important. As the third largest brand in the world, we should not be pricing leaders.”

It comes after the giant of the sports competitor Adidas He said Last week The fees lead to high prices for all their American products.

Fashion fragmentation dealer Hugo coach Follow the other Advanced brands In saying that he was considering price amendments as part of the broader measures to start the effect of additional costs.

Other plans include redirecting products coming from China to the United States and replacing them with products from other markets, which improving the company’s global resource imprint.

The lawsuit maker noticed that the uncertainty about the definitions, the risks of stagnation and the immigration policy was Reducing both local and tourism spending In the United States, its largest market.

CEO Daniel Grader said that the appetite of American shoppers “definitely diminished”, but added that it was still too early to judge the real influence, despite the nice sales in The first quarter.

“We continue to monitor the situation,” said Gerder. “Given the constant uncertainty about the definitions, it is still too early to extract the final conclusions.”

In confirming the instructions of the whole year, he said it was so GPS definition for dealing “Any external developments” in what was called “the changing rapid geopolitical and economic environment.”

The company said that it has not yet seen any “remarkable impact on our business” as a result of the definitions and that the demand for consumers was “somewhat stable”, but it was scheduled to deal with “any external developments.”