Representative Roy explodes the Austin Austin logo project by $ 1.1 million.

On September 4, Austin officials revealed The first unified brand’s slogan ever in the city as part of a $ 1.1 million redesign project, but the new “A and Green” “A” has already sparked a violent reaction from the population and critics who compared it to the logo of the textbook publisher for mathematics.

Representative Chip RoyR-TEX. The project criticized during the appearance of the Will Cain, saying that the city’s leaders “want to spend one million dollars on the brand, get rid of the cross and make it somewhat, as you know, the slogan of a wake up.”

he Texas accused City officials give priority to symbolism for safety. “We have people in Austin who do not receive 911 their calls.

The brand dates back to 2018, when the city council voted to create a “consistent and clear brand” across the city sections. Austin is currently using more than 300 different slogans, according to Press statement of the city of Austin.

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City director TC BROADNAX defended the initiative. “For the first time in the history of Austin, we will have a logo to represent the city’s services and unify us as one organization, Austin is one.”

The operation begins on October 1, 2025, starting with digital assets such as the city’s website, social media and newsletters. Physical assets such as uniforms, vehicles and banners will gradually move to “reduce the impact on the city’s budget,” according to the statement.

Budget documents show the total cost of brand rename at $ 1,117,558, including $ 200,000 for design, $ 640,000 for sellers and $ 115,000 for public awareness campaigns, Kxan mentioned.

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“The slogan itself reflects the hills, rivers and bridges that link us to each other. The colors were inspired by our surrounding environment – the sky of the violet crown and green umbrellas in our gardens and paths,” said Jessica King, President of Austin.

Designer DJ Stout Acknowledge the pentagon The process was “the final design by the committee” and that “Austin is a small liberal island, politically.”

The population criticized the online redesign. “The new logo is absorbed. It looks like a shelter tent,” one of them told KXan. Others described it as “the renamination of a bad biotechnology company”, ” While Crohn notes One of the Instagram users was simply written, “Bruhhhhh”.

Some defended the appearance as “the minimum” and “definitely updating the old”.

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Marketing professor Chris Aarons presented a perspective of KXAN. “Coca -Cola was just a text, but it is a beautiful text. But for 120 years, they made it mean happiness. It really makes this entity this slogan means at the end of the day.”

Austen and Pentagram Austin immediately did not respond to the Fox News Digital request for comment.