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Grownx.ai On Monday, the company announced funding from the series “A” to finance the series “A” to finance its unique approach to creating content that works with the same Amnesty International. Madrona Venture Group collection He led the tour, with the participation of the investor owners.
The startup rapidly grew from the concept to an annual operating rate of $ 7 million in less than a year by developing the workflow of Amnesty International, which enhances human experience instead of replacing it in content marketing.
“In Growthx,” said Marcel Santelli, CEO and co -founder of Growthx. “Most artificial intelligence tools throw you into an empty box, leaving you to provide an endless context. It becomes exhausted and fast. We think in a different way.”
How the “Service Service” model from Growthx re -definition of content marketing
The company places the same between traditional service agencies and software products with what you call the “service as a tissue”. Instead of providing the tools that customers should learn, Growthx combines a workflow with artificial intelligence while overseeing experts to provide the final content that pays the results of measurable business.
“The program gives you tools, information and features – but what you do with them, and how to merge and achieve the maximum benefit from you and your team,” explained Santelli. “I think of the service as programs as a transformation from tools to results.”
This mixed model is frequent with customers looking for results without mastering new tools. The company is of interest now I respondedand Webflowand slopeand supernaturalAnd Speck Among 40 clients.
“Think about writing an article from a first degree,” said Santelli. “They are not just words on the page – there is a full process: searching for the topic with your company and the public in mind, creating a clear detailed scheme, formulation and refinement during drilling, editing your message. Every step requires context, planning and governance.”
From the workshop to 7 million dollars: the rapid growth strategy that succeeded
The growth journey started with the Santelli experience in DeepgramWhere he built a content system moved by artificial intelligence, which created 3000 pages in three months and increased daily traffic from 1000 to 30,000 visitors.
“Very rapid verification and rapid implementation,” Santelli said when asked about the company’s growth path. “We provide improved services from the artificial intelligence of customers, but we also use them internally intensively to build and provide the company.”
After performing paid workshops with 170 attendees, Santilli determined the decisive market gap. “The notes were clear:” This is exactly what we need … but we do not have a frequency range offered to implement it. “This validation pushed him to overcome teaching and take over the first customers.
By September, the company had 12 customers and the revenue operating rate exceeded one million dollars. Santelli partner with Daniel LopezPreviously at Ifttt, who is now working as CTO’s CTO.
Inside Technology: How to provide AI platform from Growthx results
Crowdex designed an advanced platform that combines content creation tools and flexible artificial intelligence capabilities. “Our technology staple collects between the platform for creating simplified content with the time of flexible artificial intelligence.” “We benefit from artificial intelligence providers through a normative structure that allows rapid adaptation to the development of the scene of artificial intelligence.”
The company’s workflow shows a comprehensive process of research by improving senior economic officials. Artificial intelligence treats heavy labor tasks while human experts direct the strategy and guarantee quality, creating a smooth mixture of automation and human experience.
This artistic approach is the backbone of the process of creating their content, allowing them to provide consistent and high -quality outputs on a large scale while maintaining a precise understanding that only human experts can provide.
300 % increased traffic: Secrets of the content strategy behind the success of Growthx
For customers, the systematic approach to Growthx for the creation of content has resulted in impressive results – as some have an increase of 300 % in organic traffic.
“Most companies are chasing traffic by guessing,” Santelli said. “We are not doing it.” “We are helping brands to become reliable publishers who answer real and specific questions. Types of questions that people ask, and now, AI’s search engines.”
The process includes four main steps: deep public research, organized content development, cost -effective production, and continuous improvement based on performance data.
“Organic growth is usually slow and costly because it takes editors, writers, designers, search engines, and many others, and they work together for months to communicate with the strategy,” Santelli explained. “But with the smart organization of Amnesty International, we speed up the entire process and simplify it.”
Profitable from the first day: the business model that breaks the standards
Unlike many startups burning through capital before finding a sustainable business model, Growthx has rapidly achieved profit – scarcity in this sector.
“Adhere to what he succeeded,” Santelli said about their approach to profitability. “I have already built successful growth engines in Deepgramand Hashicorpand Artificial intelligence scaleAnd servicitan. As CMO, I knew the pain and solutions that I needed. “
The company achieved revenues immediately through paid workshops, which were then transferred to repeated service contracts. “The revenues of the early workshop were covered first and kept me meager – there is no need for the investor checks,” Santelli said. “The first customers saw the results quickly and spread the word.”
This organic growth meant that growth was already profitable before searching for external investment. “Once we announced growth, the demand exploded. So we rapidly collected money – not because we had to do so, but because it allows us to move faster,” Santelli explained.
The future of artificial intelligence content: Why does human experience always concern
Since the AI is re -marketing the content, Growthx invests its new financing primarily in expanding the scope of engineering capabilities and employing experts for the roles facing customers.
Santilli emphasizes that some aspects of creating content will always require human inputs: “I do not think about this as human beings in exchange for artificial intelligence. It is like playing music together. AI is great in discovering styles, doing routine things, and disassembled ingredients quickly together. It helps you to skip the busy work so you can focus on your best thoughts.”
He stressed that human elements remain necessary to create convincing content. “The wonderful content is often uncomfortable in one way or another. It comes from noticing what is missing or what is broken. The machines cannot feel this tension. Don’t feel frustrated, curious or inspiring. You do it.”
Matthew Panzaro, the chief content staff of Growthx and the editor of Techcrunch, described the company as building “the tools that I always wanted to build when I was editor, but I couldn’t convince people to fund.”
Through a profitable model, a wonderful list of the customer, and the new capital, Grownx appears to be in a good position to take advantage of the increasing demand for improved content solutions from artificial intelligence that maintains the decisive role of human experience in an increasing digital scene of AI.
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