Reddit turns towards search as the company wants to become a search engine

You may not need to add “Reddit” to Google’s search for a longer period – now, you can go directly to the source.

He has Q2 is a message to shareholdersThe CEO of Reddit Steve Huffman said that the company will integrate the search job with it Reditt answersAnd it is currently available in the United States and 11 other countries, “in one search experience.”

Reddit will make the search box more clear on the app, which brings it “front and medium”.

“Whether you are a new user that opens the application for the first time or returns the user who opens the application, this search box will be immediately for users who open the application looking for something specific,” Hoffman said. “Sometimes people open the application with a question.”

This looks a natural trend for Reddit, who now has More than 70 million weekly active users In search function and more than 6 million weekly active users using Reddit answers. Hoffman believes that Reddit is in an ideal position in a world they are increasingly wanting human powered answers to searches driven by a huge amount of Reddit conversations.

“80 % of users in a modern survey believe that some questions cannot be answered by humans instead of the summaries created by artificial intelligence,” Hoffman said about the call.

There seems to be a request on Reddit as a source of information and answers from users. A deep plat No. 1 the most male source For artificial intelligence platforms Google Overview and ConfusionAnd number 2 Chatgpt Between searches. Port said that the Redda ratio, 46.7 %, showed “a strong preference for the content created in society” among researchers.

Vanessa FoxDigital Marketing Adviser and author of the book ” Marketing in the Google eraAnd he called Reddit to search for wise.

“It is a smart idea because it is definitely the situation in which people search for Reddit specifically when searching in Google by adding” Reddit “to their search inquiries, so the request exists,” Fox told CNET. “Since applications have become a standard part of online experience, people are used to using search experiences other than Google for specific types of content – Tiktok is a clear example of this.”

In the 2025 Q2 profit report, Reddit showed 78 % of revenues from the same time last year, to $ 500 million. Hoffman said that active active users now reach 110 million, an increase of 21 % over last year at the same time.

Fox added that Redait will need to be an observer for more annoying offers.

“When Google started presenting Reddit results prominently in the search results, many unwanted messages flocked – many artificial intelligence content – to Reddit and began publishing in indicators that are already well classified in Google, as well as creating new leaflets in Reddit in an attempt to use the Reddit arrangement power to attend in Google.” “Reddit now has to combat it. So if this uniform research succeeds, they have to control more artificial intelligence content, and it is unfortunately the scene in which we are.”