Reddit to convert positive posts into brand ads

The next time a person or service of a person in a conversation on Reddit may turn into a company advertisement. New feature Declare Through the social networking site at the Cannes Lions International Festival for Creativity, the brands will allow positive comments posted on Reddit and displayed directly under the ads on the platform.

the featureCalled Reddit Community Intelligence, it will integrate the conversations that occur on Reddit into the company’s marketing efforts. So, for example, the Lucid Motors advertisement may pull famous threads from users who talked about their experience with the company’s cars. These posts are coordinated by artificial intelligence and displayed directly below the company’s advertising spot. Reddit’s advantage tests have led to a 19 % higher click average of standard ads.

It is … this is great, I think, if you are advertiser. If you are a user, you will see ads that occupy a little more screen space. You will likely see your posts and conversations have turned into free ads for a company. It is assumed, if you are talking positively about a brand, you may not care if you see it turning into a marketing campaign. Social proofs Certainly it is not a new concept in marketing and it is a cheap and easy way to prove credibility by making user notes. Of course, Reddit does not seem to give a group of these transfers to Redditors who first made jobs, although one of them can discuss their content at least partially, leading to more sales.

During a conversation with Axios on Monday, Steve Hoffman, CEO of Reddit, said that the feature only benefits from what is already naturally happening on Reddit. “Half of the talks on Redait are primarily commercially,” he said. “It has become clear in every hobby, in every passion, in all these travel decisions, you actually decide what to buy after that.” A The last article of the drink marketing I highlight that more and more users are looking for Reddit for help in making decisions, and you find it more humane and authentic than alternatives such as Google Search Results. So Reddit is the exchange in this direction.

This is the latest in a tremendous liquefaction effort of Reddit, which really wants to prove that he has a reliable model for growth and revenue now after it has become a company publicly circulated. Earlier this year, the CEO of the company spoke Paywall for Subreddits feature This would close some exclusive content behind the subscription form, which is assumed that Reddit would give up a percentage from the top to facilitate treatment.