“Reddit” should be a search engine, “says Steve Hoffman.

Reda will tend more difficult to search in the coming months. The company is already working on a plan to integrate its search, which is alleged LLM in the main search feature, but CEO Steve Hoffman said he wanted users to think of the site as an actual search engine.

During the company’s latest profit call, Hoffman said the search is one of the best priorities for Reddit. “We focus our resources on the areas that will lead the results to meet our most urgent needs, improve the basic product, and make Reddit an engine to search in the field of research, and expand internationally.”

The idea of Reddit as a search engine is not far -fetch. Many people are already accustomed to adding “Reddit” to traditional searches in the hope of finding relevant interconnection indicators from the site. The company was trying to take advantage of this with the research product in which Amnesty International is working . Although this feature is still connected to “Beta”, the company is planning to eventually add it to the virtual search bar.

“Our focus is now on the unification of Reddit search, like the traditional research on Reddit, which is very widely used on Reddit and the new Reddit product … We are unifying it in one search experience, and we will attend that front and center in the application,” Hoffman said.

Hoffman’s comments come at a time when artificial intelligence is increasing For web sites. It seems that even Reddit, which contains the data license with millions of dollars It is not immune to those directions either. During the call, Hoffman said that the Google Reddit search movement “varies from a week to a week”, but that in general “was the opposite wind” during the last quarter.

This may help clarify Huffman’s careful reason to make Reddit a search destination, even as the company continues to license its data for artificial intelligence companies. “Artificial intelligence does not invent knowledge,” he said. “He is learning from us; from real people, and sharing real views.”