Reddit CEO says that Paywalls will come soon

Reddit, a platform that is partially established on the extensive and open -scale information hypothesis, is ready to put some walls. in Video Ask me anything (Ama) It was hosted by CEO Steve Hoffman after the company’s quarterly profit report (Who went badlyThe founder and founder said that Reddit actively tests ways to make some content require payment to access and plans to launch the “Subreddit paid” feature later this year.

Hoffman Described The paid content model as “continuous work”, but stated that it will be one of the “new main features” that the company intends to present in 2025. It represents a continuation of Hoffman’s focus on requesting payment to reach certain areas on Redait. Last year, the CEO said the company was Consider building a new type of subreddit This will include “exclusive content or special areas” hidden behind the Paywall wall.

Reddit has collected the largest possible number of income liquefaction efforts since its launch in public, as the company has sought to continue producing revenues for its shareholders – the user experience is delivered. A continuous complaint with the Reddit user base is enormous Number of ads They are exposed to it, especially on the first party Mobile application. Licensing agreements were also introduced with both Google and OpenaiAllow companies to use Reddit content to train artificial intelligence models.

The paid subtitle will not necessarily be the first time that Reddit has obtained the distinguished features paid. The company has sold a subscription called Reddit Gold since 2010, which provides advantages to users, including advertising pass -free experience. Gold also gives access to R/Lounge Subreddit, which can only be seen by gold subscribers. but Gold was never A huge revenue generator for Reddit.

There are a lot of complications that Reddit most likely needs to think about this paid sub -experiment as well. First of all is the simple fact that most Reddit content is assembly. Certainly, the company has invested in trying to get more original content on the platform, including Reddit shareholder program This drives users to contributions on the site based on the amount of the vine they accumulate. After that, there is the fact that paid subreddits may require a different model of moderation, as you imagine that it will be difficult to ask volunteer supervisors to monitor the content that generates money that will not get their hands.

Reddit may have a Patreon dining space, allowing creators to place a specific content behind Paywalls. Many of their own sub -creators who are already aimed at facilitating community conversation in a way that comments on Patreon’s posts completely allow. So there may be a room for Redit to infiltrate this space.