Rabdo begins in India to test the food delivery to take over Suwaiji, Zomato

Rapido, a famous riding platform in India, started to test Beta quietly, the food delivery service in Bangaluru, which represents the first dangerous step to challenge the Swiggy and Zomato market in one of the fastest delivery markets in the world.

The 10 -year -old emerging company started testing the food delivery service in three primary areas in the southern city of Bangaluru, namely Perceandra, Tavarekire, Madiwa (BTM), Hosur Sarjapura Road (HSR), Koramanga, Rapido, and Aravind Sanka.

Rapido has established a subsidiary of CTRLX Technologies who is fully owned to launch its food delivery service, named Owned. The sub -company Sanka and Rapido lists the Vice Vivek Krishna President as managers, according to the regulatory files reviewed by Techcrunch.

Sanka said there is no specific reason for preparing the subsidiary company. However, this may be a strategic step to avoid the conflict of potential interests with Swiggy, which currently has a 12 % minority stake at startup.

Swiji recently certain In a letter to shareholders that it will re -evaluate its investments in Rabdo, noting a possible conflict of interests “may arise in the future.”

Meanwhile, Rapido also has a king Absolute Android app on Google Play, which offers food from restaurants nearly 15 % lower prices than those in Swiggy and Zomato.

Low prices are the result of the Rapido model for not taking commissions from restaurants, which reach 30 % in the case of other food delivery applications, including Swiggy and Zomato, and instead imposed fixed fees for each request. Startup She mentioned her fixed approach In a proposal to restaurants in June.

Rapido has a fleet of about 10 million cars, including 5 to 6 million wheels, throughout India. The company uses its two-wheel fleet to provide food-in addition to providing taxis and curtain services.

Rapido will avoid showing restaurants that are located away from clients to reduce fuel costs and delivery times, and will sponsor the menu elements to apply to increase the margins to the maximum while providing enough to discover enough.

The investor said that while dealing with Swiggy delivery operations, Rapido has gained an insightful look at peak hours and high-order restaurants-the data that you will now benefit from the delivery service of its food.

The investor added that the agreement with Swiggy does not prevent Rapido from using these data, although it prevents startup from concluding contracts with Zomato or other competitors.

Rapido was founded in 2015, and began as a bicycle tax collection before expanding car vehicles, delivery of parcels, and third -party logs. In 2023, that The cabins entered To confront Uber and local competition Ola. The startup has gained a traction in this sector through its subscription -based model, as it was placed as an alternative to the commission approach used by its competitors.

Also Rabdo Participated with Googoro, the electric manufacturer of the Taiwanese batteries To spread its vehicles like taxis. Moreover, the recent moves helped increase their evaluation It becomes unicorn last year.

Online food delivery market in India It is expected to exceed $ 2 trillion (About 23 billion dollars) by 2030, according to the Bain & Company and Swigy report last year. Zomato is currently The market leads with a 58 % stakeAccording to Motilal Oswal, while Swiggy It holds the remaining 42 %For every Bernstein. Uber was also among the first players in space with Uber eating, which is what Selling to Zomato in early 2020.

To date, Rabdo raised $ 574 million in 13 rounds, per Tracxn. It works in more than 250 cities and treats more than 3.5 million trips per day. Prosus, Westbridge Capital, Nexus Venture Partners and Think Investments are among the main investors.