Powerade reveals the first new product in more than 5 years with energy water

like Powerade continues For growth under the umbrella of Bodyarmor Sports Nutrition (Basn), they are now entering the augmented water sector.

Power water It was launched on Wednesday, which is zero zero -flavored sugar flavor water from the flavor designed for moisture. This is the first innovation of products in Powerade in more than five years.

Sabrina Nielland, Vice President of Innovation, Strategy and Chief of Staff at BASN, told Fox Business that the brand mentality specified for continuous growth. After restoring the traditional Powerade sport drink, they found the improved water sector as an ideal way of innovation.

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She said: “Just looking back and seeing success, we were feeling advanced in the category for seven consecutive quarters, mainly since we took it. We felt that we have more space for growth, we have more places to take this brand because it really resonated with consumers and consumers constantly looking for more functional benefits with their drinks.” “Therefore, why not shake the improved water category and give consumers what they are looking for, which is more functions and a great taste in power water.”

How to distinguish the company itself in Water sector? In the words of Nieland, the function is the key and a large taste product. Power water is formulated by 50 % of the electrolyte against the leading electrolyte water drink – a major component of the brand.

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Next, when choosing flavors, Power Water will include the famous brand mountain mountain explosion as well as strawberry kiwi, tropical pineapple and watermelon.

“We have conducted wide research for consumers when we were developing this product. When it comes to enhanced water, the main reason that people really buy is that they know that they need to be wet, but they hate the taste of regular water,” Nieland said. “Ensure that this product was well tasted was very important, but then provided a unique and better job for you. With more electrolytes by more than a 50 %, we wanted to continue building on it.

“It is a truly echo – seven -quarters of growth. It is really something in which the brand of our sporting drink is frequent, so we wanted to bring it to the improved water.”

Nieland stated that more flavors “in the pipeline” for the next year, but this four -point group is one of Powerade and found consumers like.

Power Water will be launched in a 20 ounce bottle, 16.9 ounces, and six packages, and you will be in retail stores that start at the regional level in October. You will continue being in the store in the country as well as online via Amazon in 2026.

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The last piece of this powerful water puzzle will be marketing, as Nieland indicated, where he wants to obtain a “lipid” to obtain notes from consumers. The brand will also add momentum to its latest innovations through highly influential partnerships and stories led by the influencer, including cooperation with pioneering voices in fitness and athletes.

“Imply important,” Ni dend said about the marketing aspect of this launch. “For us, make sure that we are offering Powere Power Water with a completely integrated marketing campaign is the maximum priority for us. We have an incredible campaign, but we will have some power stars behind it.”

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