Pinterest updates the visual search with more features

Pinterest upgrades the visual search feature with a handful of new capabilities.

On Monday, the company Declare It introduces new functions to improve its advantage that allows users to search using an image instead of the text. This includes new tools for searches and export more accurately, as well as those that make visual search easier through the Pinterest website.

The company believes that new additions will help Pinterest to stand out as a search engine for things that users may face a problem describing them in words – such as an atmosphere, pattern or aesthetic.

One of the new improvements for users will help better understand what they see in a specific pin, initially in the women’s fashion category in the United States, Canada and the United Kingdom

Here, when users click on a pin, a moving glow, and Pinterest will then create words that help people determine why they admire the dress in the first place. This feature is supported by VLMS models, a form of artificial intelligence, the company says.

The addition is similar to Google’s Multimedia Research, which combines text and pictures in one query. However, in this case, Pinterest helps users by creating words that can be used to increase and narrow the search for them. (The company notes that it uses models that include multi -tools “the leading industry”, but it has not specified any models.)

Another update will allow users to improve their costumes by searching for alternatives to the element shown in a different color, style or texture. For example, Pinterest suggests that you can use this to find a similar pattern that contains the aesthetic “Y2K”, or find something similar to the jacket you love, but this works better for an official occasion.

Pinterest also says she will expand her visual research through more areas in its application, including allowing users to click on any pin on any pin to feed the house to start visual search.

The update comes in the wake of an advertisement Pinterest will start naming images created from artificial intelligence Soon the users allow the number of artificial intelligence images that are displayed, after many user complaints. People began to worry that artificial intelligence will destroy Pinterest, as it will be difficult to find real pictures that can inspire future shopping.

Besides an artificial intelligence update and improved visual research, Pinterest hopes to re -establish its use as a visual shopping tool that takes advantage of artificial intelligence, instead of those that are destroyed.