Pinterest CEO says that the agents are still far from the exit

Bill, CEO of Pinterest, told the company to the company The second quarter profits Calling that the social application and the site of inspiring reference signals can be considered a “shopping assistant from artificial intelligence”. However, he believes the agent, where artificial intelligence agents shop on behalf of users, are still far from the future.

The notes were made in response to a question about the agent’s web, which can affect the research path and companies such as Pinterest, which puts themselves in the early stages of the shopping trip – while users are looking for ideas that can later turn into purchases.

Investors are likely to be concerned that if artificial intelligence begins to understand the interests of users, they can proactively direct users to shop from their personal recommendations instead of using platforms like Pinterest.

“I think the agent’s idea only goes and buy all things for you without doing anything …” He said ready in the Q2 profit call. “I think this will be a very long cycle until it is run, both with regard to how users think about it, as users will be ready to allow something running and doing everything to them, except for perhaps some very utilitarian trips,” note.

However, it has been pushed to think of Pinterest as a shopping assistant that supports artificial intelligence, saying that the company does not talk about it in this way, usually, because it is not the way users think about it.

He said: “But when users say things like” Pinterest only gets me, “it is because they can open the application and the application will provide them with proactive ways about the things they really care about, which are in line with their taste and style, and the way that a really wonderful personal shopping assistant will do.”

The company referred to this moment of time, when companies explore all the ways to create new experiences of artificial intelligence, as a “moment of Mabranan”, and touched on the various methods in which artificial intelligence has already been placed. This included the recommendation systems and allocation systems that work with artificial intelligence materials, the use of royal artificial intelligence models (including multimedia intelligence that combines text and images), visual research experiences, conversation research, and advertising activities that work on behalf.

It has not been processed is the user’s increasing fears that a lot of Pinterest is now full of low quality content of artificial intelligence. The situation became so bad that Pinterest earlier this year had to launch a A new set of tools to combat this invasionLike stickers for photos and AI controls created for users to filter artificial intelligence pins. The discussion also deleted a male Collective user banWhich users believe to stem from excessive dependence on moderation systems of artificial intelligence designed poorly. (Pinterest will not say if this is the case, just a good thing to an internal mistake. However, similar problems arise through social media, including ON Facebookand InstagramAnd We know you))

On the call, Ready also talked about how Pinterest aims to compete in the war for the talents of artificial intelligence, saying that people who want to work there are interested in the prosecution used in goodness and use “responsibility.”

“On the side of the mission, I think we are really, really above our weight,” explained Exec. He said, “With regard to what we do with the control of the artificial intelligence of positivity, which creates a more positive alternative to what is happening in the rest of the social media,” he said.

Pinterest shares decreased after profits, as the company reported a sales rhythm, as the revenues of $ 998 million, but profits per share at a price of 33 cents (modified) less than 35 cents. The company also noticed that more than half of its monthly users are Gen Z, and that male users have increased by 95 % on an annual basis.