PINTARNYA is $ 16.7 million for energy and financial services in Indonesia

BentarynaThe Indonesian employment platform said that exceeds the matching of jobs by providing financial services in addition to full -time job opportunities, that it raised a 16.7 million dollar tour.

He led the box financing with the participation of the current investors VERTEX Venture Southeast Asia & India and East Ventures.

Ghirish Pokardas, Nurly Nurmalasari and Hendrawan Pintarnya founded in 2022 to address two of the largest challenges faced by Indonesians daily: earn enough and borrow responsibly.

“Traditionally, the collective workers in Indonesia find jobs without internet connection through job fairs or oral words, with the burial of employers in paper requests and the candidates rarely hear. For borrowing, their options are often limited to the family/friend or predators who are predators with harsh collection practices,” said Henry Hendwan, founder of Pintarnana. “We are digitizing the matching of jobs with artificial intelligence to make employment faster and provides workers with more safe and healthy lending options – designed about what they can bear reasonably, rather than pushing them deeper into the debt.”

About 59 % of the 150 million workforce in Indonesia operates in the informal sectorand Highlight The difficulties faced by these workers in accessing official financial services because they lack income can be verified and official recruitment documents.

Hendwan added that Pintarnya addresses this challenge through partnership with asset backed lenders to provide guaranteed loans, using guarantees such as gold, electronics or vehicles.

since Seed financing in 2022The platform currently serves more than 10 million job users and 40,000 employers throughout the country. Hendron indicated that its revenues have increased nearly five times on an annual basis and are expected to reach a tie by the end of the year. Pintarnya is primarily serving users between the ages of 21 and 40, most of whom obtained a secondary education or a diploma less than the university level. The startup aims to focus on this part that suffers from a lack of services, given the large population of blue collars and informal workers in Indonesia.

“Through the journey to build employment services, we discovered that our users need more than just jobs – they needed to access financial services that traditional banks cannot provide,” hendwan said. “We are digitizing the matching of jobs with artificial intelligence to make employment faster and provides workers with more safe and healthy lending options – designed about what they can bear reasonably, rather than pushing them deeper into the debt.”

While Indonesia already has business platforms like Jobstreeet and Kalibr and ShineThese meet the roles with white collars in the first place, which are only a small part of the workforce, according to Anderwan. The Pintarnya platform is specially designed for blue -collar workers, providing designer experiences such as fast application options for heading, and affordable e -learning on related skills, operating opportunities for supplementary income, and smooth financial services such as loans.

The same trend is evident in the Fintech sector in Indonesia, which similarly meets consumers with white collar or high -ranking consumers. Hendwan explained that the traditional credit registration forms of loans, which depend on the monthly income activity and the fixed bank account activity, often leave workers with blue collars that are ignored by current technology providers.

When asked about the most requested Fintech services, Hendwan said, “Given the employment state, lending is the most financial service for Pintarnya users today. We are planning to graduate from small booby -traps and investments on the road through innovative products with our partners.”

The new financing will enable Pintarnya to enhance platform technology and expand financial services offers through strategic partnerships. With most Indonesian workers working in blue and unofficial sectors, the participating founders see great growth opportunities in the local market. Take advantage of their extensive experience in managing companies throughout Southeast Asia, and it is also open to explore regional expansion when the timing is true.

“Our vision is that Pintarnya is the daily companion that enables Indonesians not only to meet their expenses today, but also planning, growing and upgrading their lives tomorrow … within five years, we see Pintarnanna as a super doctor for workers in Indonesia, not only for income income, but as a reliable partner throughout their life journey.” “We want to be the first station when someone searches for work, a place that helps them upgrade their skills, and a reliable guide when making financial decisions.”