Pictures: Big brands withdraw from pride. Here is how to change their participation over the years

A gravitational research poll reveals the CEO of companies 39 % of companies plan to reduce their participation with pride -related links, including leaders in Fortune 500 and Global 1000. Pride festivals feel influenced.

NYC PRIDE faces a deficit of $ 750,000, or approximately 25 % of the total budget of the event, according to The heritage of prideThe non -profit organization that manages the celebrations of pride in the city. As a result, NYC Pride will have fewer buoys, sellers and performance artists, and you will not be able to provide the usual level of programming throughout the year and financial support for non -profit organizations LGBTQIA+.

In recent years, we were expected to see the names of trademarks scattered during the celebrations related to pride: the stages of events enjoy the names of companies, the stores of the stores on the surfaces of the procession, decorate rainbows and employee resources groups-often but do not always support them by their business-a march with T -Thirts behind companies companies.

Critics accuse Many of these companies from engaging in rainbow capital, or using the month of pride as a marketing strategy instead of supporting LGBTQ problems and causes, and said that pride has become More than one party than protest.

When is the month of pride, companies? Companies began to use pride as a marketing method early in the 1990s, but slogans began to double in the Praid festivals in 2010. Once the Supreme Court rules that husbands of the same sex have the basic right to marriage, companies’ participation in pride reached the highest level ever. Take a look at the contracts to see how brands became part everywhere in the month of pride.

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Noah Burger – Reupers

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