Pernod Ricard launches a restructuring plan as a home sales home

Written by Tasilo Hamel and Emma Romney

PARIS/London (Reuters) -Bernod Ricard simplifies its business by collecting brands in two main parts, according to the internal presentation segments that Reuters watched on Wednesday, as European soul makers wrestle with slowing sales.

The population in the main markets such as China and the United States has reduced spending in the face of inflation or other economic concerns, while the international collective tariff has affected sales.

The Western Spirits Maker told Reuters that he announced “an internal project to create a more flexible and simplified organization.”

It has already announced job discounts in China, where duties of anti -dumping in Burnoud sales in Bernod amounted to sales, in addition to a plan to reduce one billion euros ($ 1.15 billion) costs by its fiscal year 2029.

In the note of the employees reviewed by Reuters, CEO Alexander Ricard said that the project, which is called “tomorrow 2”, was aimed at “providing more simplification of our organization.”

Ricard told employees in a video clip that restructuring, which includes collecting administrative tasks instead of making brands individually, would “leave”. There were no other details about the influence on jobs.

In the presentation of Reuters, the company said it will organize its brands in two main units, called gold and crystal. The golden gold and brands department such as Martell CGNAC and Irish Whisky Jameson will include, while Crystal Havana Club, Absolut Vodka and some French Apertif brands.

The company plans to implement changes, including volunteer departures, in the past three months of 2025, the slides have shown.

“These changes mean the launch of local consultations with our social partners and employees when necessary,” said Bernod Ricard without commenting on the number of affected jobs or a brand collection plan in two units.

Last month, the wine and spirits department announced its plans to reduce the workforce by approximately 13 %.

On Pernod, Diageo and Remy Cointreau also had to set growth expectations because the mutation in his sales was after the Covid-19 was gone to the opposite direction.

The three companies canceled or reduced the ambitious sales targets for the coming years. Remy and other competitors, such as Jack Daniel Brown Foreman, also cut jobs.

Diago, the world’s largest lifemaker, plans to reduce $ 500 million of costs and make large asset actions by 2028.