OURA CEO has 4 predictions for the technology industry that can be worn $ 80 billion – including the development of his customer base by millions of people

Since more people choose dedicated health data, the idea that was to wear daily health technology has become so prevalent to the extent that it is worn. Aura episode or Glucose screen At a party that is no longer rare.

“We have always thought that there is a shift in the way people are dealing with their health, which means that they will be responsible for that,” says Tom Hill, OURA CEO. luck On the site in HLth EUROPE Earlier this month, the innovation summit for health technology on the continent.

OURA – which produces rings starting from $ 300 to track sleep, change the heart rate, flexibility, and more – more than 2.5 million devices. The wearable company was at the forefront of the consumer’s interest in personal health data. She recently expanded its features to provide data on hormonal health and metabolism for women.

For Hale, the industry ripens for innovation, and the control element tempts consumers. Hale predicts that an increasing number of people will wear a healthy technology device daily, and perhaps more than one. Hill says he will not be surprised if people, one day, are wearing a throat of healthy technology in addition to a ring.

He says: “The amount of data is increasing in size and broader, and the ability of the machine intelligence to look at and understand that data is just improvement and better.” “People (they) control their health instead of waiting to see the doctor.”

Below are the most important predictions of the CEO of the future of the health technology industry that can be worn:

The wearable technology will be the first step for the doctor

With a lack of a doctor and long waiting, Hill sees more people turning into a technique that can be worn Firstly To enter the armed doctor’s office with their data and questions. “We end up to be the front door for you,” says Hill from Ura.

“You may want to keep doctors for the most important things, but (a device that can be worn) can advise. It can teach you. It can tell you. It can warn you,” he says. “I think care will turn into this mixed position, as the device provides a kind of care for you. This care may be,” hey, you should see the doctor really. ”

Preventive health has become the phrase as a ton in the world of health, and it will only become more dominant using the technology that can be worn, as Hale predicts. Last year, 70 % of people in the United States and the United Kingdom and 85 % in China have reached purchase elements within the preventive health category, such as the digital health tool or anti -aging product, according to a report from McKinsey & a company.

Artificial intelligence consultants will provide concrete and personal advice

Although devices like OURA provide visions in the actual time, recommendations on how to improve the degree of sleep or stress is less clear on the platform (beyond supportive gestures such as “comfortable heart rate late last night, can you eat very close to bedtime?”). In the five years to the next ten years, Hale expects that the models will better predict risks and provide more concrete advice.

“We are not a doctor … but we can improve and better give you these warnings and say:” Hey, by the way, here is a wonderful partner that you may want to talk to. “He says:” This is a wonderful clinic. ”

In the first step, OURA announced Personal health companion, who works for Amnesty International Earlier this year. Advice provides ways to take action and speak directly to the user about his health standards. Women formed the largest part of the OURA consumers who chose to speak with the health companion. Demographic uses nearly twice as much as men’s weakness.

“He remembers that the name of my dog ​​is Jackson, and he always asks me to wander with Jackson,” says Hill, noting that people are increasingly attracted towards personal advice that makes them feel.

Hill says about some fast food for its users and why women may be more attracted to the platform, given the lack of representation in medical research and the possibility that women are more attracted to the platform: “It is patient without limits. It is sympathetic without limits, and she knows a lot about me.” Shedding light on medical gas.

More devices all in one

Expect more partnerships in the wearable technology industry to put all data in one place.

OURA was recently held with a company that provides a glucose monitoring device to add metabolism health to its platform. Customers said that besides sleep, exercise, heart health, and tension, they wanted to measure something related to their feeding and make everything in one place.

“Medicine wants you to diagnose something, so that you can get a pharmacist to treat you. I think what we say is that you want to feel better, you want to look better, and you want to have energy. How do you look across all possible ways and things you do?” Hill says.

The devices that support, do not frighten

In order to succeed in the market, more health technology providers and supplies who can be worn responsibly must be understood to reduce healthy anxiety and make user interfaces that support instead of fear.

Hill calls for what he calls “quiet technology” (think about soothing colors, a supportive language, and silent tones) to encourage people and support them in their health journey instead of irritating them with great red resurrection alerts.

When asked if something like a lot of data and tracking, Hill says it can be there. Because for many, more information is not always good. While notes that the platform is trying to synthesize data before it reaches you and provides visions of “the size of a bite” only, the customers came to his office with fears of stress regarding exposure to tension or emphasizing not to get a sufficient amount of sleep.

There is even a term for not sleeping well because Sleep tracker is called orthosomnia. For a person who is exposed to healthy anxiety and developing an unhealthy relationship with followers – they may compulsory themselves to get the result – hale has some simple tips. “Take it,” he says.

He says: “It is clear that he emphasizes you … like, do not do it.” “This is the response that we have somewhat.”

But at the present time, Hill sees more optimism in the sector than anxiety.

He says: “We help your body say things for you, you can only hear them if you have support in this tool. You get a sixth feeling,” he says. “I think we can take advantage of tens of millions of people in five years. I don’t think we need to do anything radically different.”