Openai takes Google, Amazon with the new agent shopping system

Chatgpt users in the United States can now make ETSY and Shopify purchases in conversations, which represents a next step towards the future of online shopping – for consumers and platforms that control the discovery of products, recommendations and payments. In other words, Openai may be on the way to reshaping those who carry power in e -commerce.

The new Openai “Instant Checkout” feature is available for Chatgpt Pro and Plus and users who have been logged in from the United States -based ETSY SELLS, with more than a million traders such as Glossier, Skims, SPANX and Vuori soon. For all openai.

It builds immediate exit in the past Chatgpt shopping features These relevant products, photos, reviews, prices and direct links of traders appeared in response to shopping questions such as “What should I get my friend who loves ceramics?” Or “the best sports shoes to wear to the office.” Now, instead of having to leave the conversation, only users can click on “buy” to confirm their requests, shipping and payment details (include Apple Pay, Google Pay, Stripe, or credit) to complete the purchase.

Last year, The confusion has been presented Shopping feature and payments are similar in chat. Microsoft also offers merchants the ability to create the possibilities of the store interface in chat with Copilot Merchant.

This type of experience without friction with the ability to stir a new movement in how to shop for people online-which is away from search engines such as e-commerce platforms such as Amazon towards conversation agents through coordinated recommendations, comparisons, and easy clouds experience.

It also shows the way for new energy brokers to appear in e -commerce. Google and Amazon have always been the gate guards to discover retail. If you start more purchases inside AI Chatbots, the companies behind them will suddenly get more control of the products that have appeared and the commissions or fees you receive.

both of them Amazon and Google They have already benefited from their dominance to prefer their own products or their favorite partners, pushing competitors in the search results or imposing highly descent fees on sellers simply to maintain vision. Openai said in a blog publication that the products he owns are “organic and unprecedented, are purely classified on the importance of the user”, and that it will impose “symbolic fees” for complete purchases.

Techcrunch communicate with Openai for more information.

Besides Openai’s introduction to In-Chat Checkout, the artificial intelligence company also noticed that it will open a trading source in the field of trade (ACP), a technology that operates the immediate exit designed with the tape, so that traders and developers can integrate the agent.

“Stripe builds the economic infrastructure of Amnesty International,” said Will Gibron, head of technology and business at Stripe. “This means redesigning trade systems today and creating new experiences operating in Amnesty International for billions of people.”

While some may extend to the delivery of Chatgpt private payment information, the company says that requests, payments and fulfillment are treated by the merchant using its current systems. Chatgpt only works as an agent, a broker that can pass the information safely between the user and the merchant.

It makes open source ACP to be easy for merchants to merge with ChatGPT, and expand Chatbots AI that acts as a virtual interface. It also expands the potential control of Openai as a gateway to the discovery of retail and exit, and the company can put the actual architect of the ecosystem for artificial intelligence trade.

This would put him in tension with Google again, as the technology giant recently launched its own open -purchase protocol that the artificial intelligence agents started, which is called. Undersecretary Payments Protocol (AP2).