NVIDIA’s RTX 5090 graphics card costs $2,000

On the same day that NVIDIA briefly became the world’s most valuable company, CEO Jensen Huang took to the CES 2025 stage to announce the long-awaited new Blackwell family of graphics cards. The first batch of RTX 50-series GPUs will arrive in January, with prices starting at $549 for the RTX 5070 and going up to $1,999 for the flagship RTX 5090. In between those prices are the $749 RTX 5070 Ti and $999 RTX 5080. Hardware versions will follow. Laptop Desktop GPUs in March, starting at $1,299 PCs Equipped with 5070.

As for specifications, the RTX 5090 Founders Edition will have 32GB of GDDR7 RAM and 21,760 CUDA cores. Depending on the game, NVIDIA says the 5090 will deliver up to twice the relative performance, with RT-intensive titles like Alan Wake 2 and Cyberpunk 2077 See the biggest gains. In the latter, for example, NVIDIA shared a video showing the game running at 242 fps on the 5090 compared to a relatively paltry 109 fps on the RTX 4090.

Of course, the performance improvement that consumers can expect will depend, in large part, on whether the game supports NVIDIA’s new DLSS 4 technology. Looking at the performance charts shared by NVIDIA, games limited to DLSS 3 will see less of a performance boost. However, the good news is that older RTX GPUs will support DLSS 4, although the technology’s killer feature, multi-frame generation, will be exclusive to the company’s new 50-series cards.

NVIDIA kicked off the Blackwell portion of its CES showcase with a demo of the next-gen Assassin’s Creed game featuring the most realistic ray-traced graphics the series has ever seen. “All of this, with artificial intelligence, is the house that GeForce built,” Huang said, wearing a new snakeskin-like jacket instead of his signature leather jacket. “Now, AI is coming back to GeForce.”

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