“Not the product, it’s …”: The startup founder explains the reason for the failure of 9 out of 10 companies

India is often glorified as a way to innovation, wealth and freedom – but the ground reality is more brutal. Tig Pandia, founder of Groweasy.ai, in the thinking LinkedIn post, shed light on the psychological and financial losses that entrepreneurship can take on those who dare building from scratch.

“9 out of 10 startups fail. Not always because of the product. Most of them die because the founder is breaking first,” Bandia wrote, confirming how tolerance is often more than implementation.

The weight of the businessman’s journey

Pandia explained that the founders live in a state of constant illusion. They tell themselves that the next feature will fix growth, the next campaign will unlock customer, and the following axis will save the company. But months of uncertainty extend to years, and often do not guarantee success.

The contradiction with their peers who live a more stable life becomes flagrant. While friends are proud of luxury cars, holidays in Europe or weddings, the founders often get rid of month to month, delaying gratification, and betting everything in the future that may never be achieved.

“Life is not late with you,” Bandia added. “Family issues, healthy fear, bills … all appear on time.”

The real struggle

While most of the ecosystem for operating start focuses on financing rounds, stadium floors, and the suitability of the product market, the invisible conflict is the mental flexibility of the founder. Long working hours, unstable income, investor pressures, and the threat that looms on the horizon of failure pushes many entrepreneurs to fatigue.

Experts point out that even when the startup company believes, keeping the momentum is more difficult than it seems. Adding teams, keeping talents, moving in organizational obstacles, and dealing with competitors with deeper sinuses, adding layers of tension. One error in implementation – or the decline in the market – can retract years of effort overnight.

Uncertainty also affects personal life. Late marriages, financial instability, tense family relations, and even health issues are common among entrepreneurs in the early stages. Unlike companies’ job, as the monthly salary provides security, the founders of startups often spend years without drawing a salary, and re -investing each rupee to work.

Mind training in chaos

According to Bandia, entrepreneurship is less than ideas and implementation, and more than mental conditioning. “Startups are not only related to implementation. They are about to train your mind to stay sane when everything around you is chaos,” he wrote.

This corresponds to an increasing estimate of the ecological system prepared by the founder of the welfare of the essential matter like the basics of business. The mental health support for project owners, peer groups, and slow -traction -ranging networks in India gain, but the stigma and silence are still.

The real question

For Bandia, the entrepreneurial test is summarized in stability. “Can you keep the delusion for a long time enough to become a reality?” He asked his position. In an ecosystem where the risk of survival is minimal, this “illusion” is often separating the few success stories from the many forgotten attempts.