Nintendo will dominate the launch of Switch 2 with its focus on the players

the Nintendo Switch 2 It will be a big launch. We can appreciate that based on noise alone, but we wonder about the size of the launch on which the question will be to ask the wrong question. The main consideration with Switch 2 is if the entire game industry will finally learn the correct lesson from Nintendo’s success.

Nintendo is suspended Setting key 2 Filled Abilities And the window of its issuance even April 2 (Not even a whiff of “2” per day Direct Nintendo). On the date of release, the ancient Japanese Gamemaker game has shown the industry what it has lost in the past few years, the turbulent made by Close the studioand DemobilizationAnd Games were canceled. It is all about keeping things enjoyable for players, not the obsession of the outrageous graphic capabilities for each new control unit.

“Switch 2 will work well, but this is the solution to many current problems in Nintendo in addition to video game industry issues in general,” Just Van Drinen, a game researcher for a long time and professor at Stainne University of Business at New York University, told Gizmodo in a telephone interview. Although the other key players in games, especially Sony and Microsoft, have tried to lure consumers through more capable treatments and components, “Nintendo does not play this game at all,” said Van Dreion.

The industry expert said that this does not necessarily mean that Nintendo will sell the largest possible number of switching units 2 as did the original switching at the launch, but it is possible that it will sell enough. A feeling supported by the analyst in Japan Sirkan Toto who told Bloomberg Nintendo “Boat downloads” from Switch 2S will sell in the first month of sale. Nintendo sold a total of 150 million switching units over the age of 8, according to Nintendo’s February profit report.

The 2 key only needs to justify itself As a promotion For Switch owners, one shows Nintendo’s reputation for being the “fun, strange and fun” console maker. All on Nintendo is the promise of moderate promotions such as 4K capabilities – perhaps with Help from holding artificial intelligenceThe players may already see that it enhances the necessary aging key devices.

But there is one thing that can intercept the way. the price. Rumors indicate that the 2 -dollar switch may cost $ 400, $ 100 more than switching at launch and $ 50 more than OLED switching. This is still $ 100 than PlayStation 5 ($ 300 less than PS5 Pro) Or Xbox X.. But Nintendo cannot rise in the price. Van Dreunen suggested that the Sequel key may be in trouble if it is approaching $ 500 as the target audience from Nintendo deviates towards those who do not have deep pockets.

In particular, because its opponent is not the steam and portable windows that resemble him. the Steam Deck OLED It starts from $ 550 and comes with a promise to play most of your computer’s Steam library while moving. Van Dreunin said that personal computers players have more money than buyers, and they could end up with both devices in their living rooms.

Search from the IDC analyst company commissioned by freedom He explains that all the manufacturers of the combined personal computers have sold nearly 6 million units over the past three years. Some analysts expect that Nintendo will reach this number in a third of that time. I told the Japanese video game analyst Robin Chu from UBS Bloomberg Nintendo may have a total stock of 6 to 8 million new portable control panels at the release.

Switch 2 was cooking for a long time, Nintendo should have had time to prepare for this moment. The last launch of large game devices, the launch of the GPU RTX 50-Series from NVIDIA, was a disaster For several reasons, Mostly because of the truth you are No one can buy For any place close to the proposed retail price. Compared to NVIDIA, Nintendo publicly talked about plans to get enough shares for launch. On two Separate occasionsNintendo Shuntaro Furukawa President told the company that the company’s plans to overcome the first position are to get enough offer for anyone who wants to switch 2 to buy one.

Although the entire technology industry is vibrating in its enhancement of the Trump tariff threat, it is unclear how it can affect the launch of Switch 2. Some companies have. Prices have already raisedWhile others have been delayed versions of the large planned products for this spring. At a press conference (as I mentioned before Reuters And its translation NintendoeverythingFurukawa said they “expect a specific influence” of the customs tariff and the company “Create ways to respond.” The company expects the “minimum” impact on its financial results. Van Drinin said he actually expected the production and charges of the United States to avoid the threats of customs tariffs.

Planning and preparation goes along with Nintendo’s philosophy. Switch will be sold $ 2 at $ 400, if it is not a reason other than the brand loyalty. But for the rest of the players from us, Switch 2 is a good sign of the game industry to lose itself. We do not need more and more AAA games with exciting budgets Until $ 100 From consumers. What we need is making a balance between great features with the ability to withstand costs. Games should not be a luxurious product, especially when we stare in the growing barrel and economic uncertainty. The Nintendo formula has long proven to be working. You should take more companies note.