Nintendo opens the San Francisco store, which means a lot to the masses Dianbit

Nintendo It opens a retail store for its game equipment in San Francisco today. I went to check it early on a press visit. Although I am very cynical to be the largest Nintendo fans on this planet, I left about $ 90.35 of the goods. (I hope my wife will not read this).

This is only the second store in which the Japanese company opened in the first United States, at the Rockefeller Center in New York, in November 2001, after September 11. For San Francisco, this is a blessing to have a new store, as the crowds remained far away and the stores have been closed since the epidemic.

It is not a huge store – about 9000 square feet on two floors – but it is in the iconic Union Square, only Qatari across the park from the huge Apple store. What the two traders share is that they are full of products where you can know that they give a lot of attention to detail.

This store is a symbol of Fandom players, which has become a large part of the mass culture. In fact, the culture of games, or Nintendo culture is very large with things like Mario Kart and Super Mario Bros. (Which did $ 1.4 billion at the box office) to the extent that people want to deal with them in every life gait – including retail stores.

PJ Sadler, an old warrior in the 13 -year -old Nintendo store from New York, appeared to open. The great director told me, “For all of you who said when to open one on the West Coast, he is finally here.” On June 5, the new store will be stored Nintendo Switch 2 The hybrid keyboards that are sold on that day. Hawkins tripWhich was defeated by Nintendo and Sony while in 3DA, Switch 2 believed that he will sell more than 100 million units.

“We wanted to be Nintendo San Francisco more than just a store. We want to overwhelm our characters, with our worlds. We will do this through overwhelming experiences and all the unique products around you,” said Sadler.

San Francisco store contains many Mirch only available in the store, such as the Nintendo San Francisco shirt that I bought and tools based on all Nintendo characters on the store windows, marching to the front door. All privileges are represented, such as Zelda, Splatoon, Mario Kart, Pikmin, Kirby, Donkey Kong, Pokémon, Princess Peach, Animal Crossing and more. Some of these privileges will get their appearance for the first time in Japan and come to the United States for the first time.

I expect Switch 2 Gear to be in the basement area, which contains a few large screens for show shows and one huge screen of the game wall if you want to show your capabilities in front of everyone in the store. You will also find Zelda, Splatoon, Pokémon and Pikmin equipment below the floors. Even a mystery where you have to locate 12 characters of Pikmin all over the store.

“My favorite thing is just the details and the breadth of the products available to all of the different IP that we have,” said Sadler. “We felt overwhelmed to be here in Union Square, with tourism, the local community.”

Shedr even got the San Francisco Press Corporation, who was beaten and reduced the demobilization of workers over the years, to shout, “Here we go!” As in Mario. After that, inspired by the words of Sadler, I went to get the coffee of $ 25 and more. I am proud that I resisted the temptation to buy a golden box with a question mark on it.