Nike shoes were seen in the King of Prussia Mall, where global markets are preparing for trade and growth caused by US President Donald Trump’s decision to impose an import tariff on dozens of countries, in the King of Prussia, Pennsylvania, United States, April 3, 2025.
Rachel Wesnosepsky Reuters
Nike You will resume selling their products directly Amazon In the United States for the first time since 2019, CNBC confirmed.
Giant sport shoes She stopped selling her goods Wholesale on Amazon six years ago as part of a batch to distribute directly to customers and control the shopping experience. At that time, Nike and many brands such as the famous shoe maker Perkinsock Cut ties With Amazon due to the increasing concerns about fake products in the third -party company market.
A NIK spokesman said on Wednesday that the company is investing in its market to bring more products and services to “consumers wherever that, yet they choose shopping.”
“This includes the expansion of new digital accounts, including Amazon in the United States, new material partners such as PRINTEMPS, raising retail experiences throughout the market, and launching the search search in Nike to improve our online services,” the spokesman said in a statement.
Amazon CNBC told an email that “it will soon start getting a broader set of Nike products directly to expand our choice of US customers.”
Information I mentioned earlier the news.
Before the agreement, there was a limited group of NIKE products available on Amazon via third -party sellers. But Nike was a “gates” brand on Amazon, which means that it was very restricted to prevent fake and low -quality elements. apple L’Oreal is among the other brands that hurt Amazon.
“We appreciate the independent sellers, and we offer a long period of time for a small number of sellers affected by selling through their stock of overlapping elements,” added Amazon’s spokesman.
The deal is a victory over Amazon, which has sought to attract more high -end brands to its platform. Amazon found an early success with online clothes by selling a wide range of basics of popular brands and their own brands. In recent years, it has been moved in the conquest Luxury fashion stores online. Amazon It was launched late last month A store interface with Saks Fifth Avenue features a set of luxury brands such as Dolce & Gabbana.
Jessica Golden of CNBC contributed to reporting this story.
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