Nike to raise prices as companies face uncertainty

Nike is scheduled to raise prices on some coaches and clothes in the United States since early June, weeks after its opponent Adidas warned that it will have to raise the cost of products due to the customs tariff.

The sportswear giant did not explicitly call the American definitions as a reason for the increase, saying that it made regularly “price amendments.”

Almost all Nike goods are made in Asia – An area targeted by President Donald Trump’s tariff.

The United States has stopped to the so -called “mutual” tariffs until July, but there is a “base” tax by 10 % in place against a long list of countries.

The customs duties, which are a tax on imports, are always paid by the company that imports goods to a country instead of the work that makes the product.

While importers can decide to absorb additional charging, they often choose to transfer it to the consumer.

Before his introductory ads, Trump opposed these predictions. He has since attacked companies, including Mattel and Walmart, which have been raised to measures.

“Wal -Mart must stop trying to blame flights as a reason to raise prices throughout the series,” Books on social media During the weekend, saying that the company has achieved billions of dollars and must “eat customs tariffs.”

Commenting on its high prices, Nike said: “We regularly evaluate our business and make pricing adjustments as part of our seasonal planning.”

In a call with investors in March, Matt Friend’s Finance Chairman said at Nike that the company “is traveling through many external factors that create uncertainty in the current operating environment” including customs tariffs.

He also said that Nike is watching “the effect of this uncertainty and other total factors on consumer confidence.”

From Sunday, June 1, most Nike shoes that cost more than $ 100 (74.50 pounds) will see that prices rise by $ 10.

The prices of clothes and equipment will also be collected between 2 to 10 dollars.

The famous Air Force 1 coaches will be exempted in Nike, as well as shoes that cost less than $ 100, from high prices. Children’s products, branded clothes for Jordan and accessories will also be excluded.

Last month, Adidas said This drawing of Trump will lead to high prices in the United States for popular coaches, including Ghazal and Samba.

On Wednesday, JD SPORTS in the UK said that the highest prices in its main American market due to the customs tariff may reach customer demand.

Companies all over the world compete with uncertainty in the Trump administration’s commercial policies.

A large number of sharp “mutual” definitions were suspended, which were announced on April 2, as countries from all over the world negotiate with the White House.

The goods from Vietnam, Indonesia, Thailand and China – countries that make American companies – are scheduled to face some American import taxes ranging from 32 % to 54 %.

The stopping stop for 90 days is scheduled to end in early July, but the primary tariff is still 10 % in place.

Vietnam is to a large extent, the largest factory for goods. In its last full financial year, the company said that the factories in Vietnam produced 50 % of its total shoes and 26 % of its clothes.

Companies in China, Indonesia and Cambodia also make products for NIKE.

Foreign companies manufacturing is a major sector for Vietnam, and Trump’s position is one of the highest mutual definitions in the country by 46 %.

This week, the son of the US President, Eric, is visiting days in Vietnam after the country’s government has agreed to a plan by Trump and the development of local business Kinh Bac City to invest $ 1.5 billion in hotels, golf courses and luxury real estate.

Trump is also exploring the Trump tower sites in Hoshi Minh.

Nike said she will sell products directly to Amazon in the United States for the first time since 2019.

The company previously included its goods on the platform, but it stopped six years ago to focus on its official website and physical stores as part of a strategy by CEO John Donahu at the time.

However, NIKE sales online have decreased.

In its latest results for the three months until the end of February, digital sales declined in all regions where Nike sells its goods, as Europe, the Middle East and Africa showed 25 % more decreased while Great China recorded a decrease of 20 %.

The company’s total revenues decreased and Nike fell late last year to Iliot Hill, a senior executive official, to seize business from Mr. Donahu.

Mr. Hill is now making a shift from Nike, which will focus on the United Kingdom, the United States and China.