Nike Store in Hanoi, Vietnam, on July 3, 2025.
NHAC Nguyen | AFP | Gety pictures
Nike Planning another round of workers’ layoffs as part of the Elliott Hill CEO to reorganize business and restore them to growth, taught CNBC.
The cuts will affect less than 1 % of NIKE employees. It is not clear that the number of jobs will be affected. Nike’s Emea and Convert.
The company told CNBC in a statement, “We also participated in the profits of the fourth quarter, NIKE, Inc.” This new configuration was designed to restore sports and sports culture in the center, and communicate deeper with the athlete and consumer, and to give us the space to create only what we can only. “
Last February, Nike announced plans for 2 % relaxation of its employeesOr more than 1500 jobs, as part of a wider restructuring. The last round of workers’ demobilization is part of Hill’s efforts to change how to organize teams within the company.
During the era of former CEO John Donahu, Nike changed the way her work was divided. Instead of dividing it on sports, it was divided into women, men and children as part of a wider effort to develop her lifestyle.
Some critics say that the amendment was among the reasons that make Nike The innovation pipeline collapsed While the company focused on lifestyle products directed to a wide range of consumers, instead of directing them to athletes.
Hill, an old warrior in Nike for a long time, is now back away from this work, so the work is directly focused on sports and culture. After Hill shared his vision in June, the identity of the leaders was identified in July to head the new teams, adding that a “small number” of employees will leave as a result of the transformations.
In a note for employees, Nike said as part of the changes, some employees will take a new position or level, or a report to a new manager or join a new team.
Employees will learn whether they are affected during the talks by September 8. The majority of the new roles will receive September 21.
The memo said: “To provide a space for these talks, the company’s employees will work at the office of the United States and Canada after next week, unless your leader briefs otherwise.”
Since head of the world’s largest sportswear brand, Hill has been a mission to reflect a continuous decrease in sales, innovation in Regelit, and a decline in wholesaler partners.
When announcing the profits of the fourth fourth quarter in June Moderate in the next quartersThis indicates that the worst now behind it and the fruits of its transformation It can come sooner What was expected. In a call with analysts at the time, Hill hinted at the reorganization that she has now begun to achieve.
“Instead of the structure of men, women and children for men, Nike, Jordan, and Convert will come to work every day with a mission to create the most innovative product, restaurant, shoes, clothes and accessories for the specific athletes they serve.”
Hill said that the company will be organized in “obsessed sport teams”, which “would” unleash an uncomfortable flow of innovative products in all three brands. “
https://image.cnbcfm.com/api/v1/image/108125009-17436090962025-04-02t154910z_756997187_rc2qpdaykysb_rtrmadp_0_usa-trump-tariffs.jpeg?v=1743609158&w=1920&h=1080
Source link