Nike (from) Q4 2025 profits

Nike She said on Thursday that she expects sales and profit to give up forward, after Sneaker Giant won its largest financial success so far from a plan that she turned during the fourth fiscal quarter.

While Wall Street’s expectations were low in the report, Nike won estimates at the top and lower part.

Here is what the company did during the three -month period ending May 31, compared to the estimates of the analysts included in Lseg:

• Arrow’s profits: 14 cents per share for 13 cents
• profit: 11.10 billion dollars for 10.72 billion dollars, estimated

The company’s net income for a quarter reached $ 211 million, or 14 cents per share, compared to $ 1.5 billion, or 99 cents per share, a year ago.

Sales fell to $ 11.10 billion, a decrease of about 12 % from 12.61 billion dollars in the previous year.

In the last quarter, Nike warned that the fourth financial quarter will be A low point of its transformation But in the months that followed, the circumstances worsened, leaving the investors wondering whether more pain is still existing.

In a press release, the president of Nike Finance Matt Friend confirmed that the fourth financial quarter will witness the “largest financial impact” of his transformation and expects the opposite winds will move forward.

A friend said: “I am confident of our ability to move through this current dynamic and unconfirmed environment by focusing on what we can control.”

Nike shares fell more than 2 % in trading on Thursday.

During this quarter, Nike profits decreased by an amazing rate by 86 % as it worked to remove the meaningless inventory, Woo Back Whileseale Partners and reset its digital work. The largest script of margins came from Nike for discounts and clearance channels to discharge the stock, along with it ShiftIt is a lower profitable channel than selling directly on its website and stores.

The company has warned that the strategy will lead to a decrease in the near -term profits, but it will leave work in a long -term healthy position.

During this quarter, the Nike Direct revenues, which represent stores, wholesale and located on the Internet, decreased by 14 %, led by a 26 % decrease in digital sales and a 9 % decrease in wholesale.

Nike stores, however, was a bright point. During the quarter, sales in NIKE stores increased by 2 %.

Traffic data has decreased in Nike stores since October, but these numbers also indicate that conditions may improve, according to Placeer.aiAn Analysis Company uses unknown data from mobile devices to estimate comprehensive visits to sites.

Monthly visits to NIKE stores decreased by 10.2 % in April compared to the previous year, but this decrease was narrowed to 3.2 % in May, according to Placeer.ai.

Revenue decreased in all regions during the quarter, but it came a little better than expected in North America, the largest market in Nike. Sales decreased by 11 % to $ 4.70 billion in North America, better than an analyst of $ 4.42 billion, according to the street street.

However, China’s revenues amounted to $ 1.48 billion, just less than 1.50 billion dollars expected by analysts, according to Streetaccount.

Since Nike has reached its last profit, tariffs for goods imported from China have increased to 30 %. The company increased the prices through its assortment to compensate for these costs, CNBC previously said.

The launch of the first product from A very expected partnership With the Skis line by Kim Kardashian’s Tarb, it was also supposed to walk live during this quarter, but this was now It was later delayed this yearCNBC previously mentioned.

When Nike hosts its collective calls at 5 pm Each time, investors will be more interested in NIKE’s directions. But Wall Street will also look for more details about its transformation, insight around the product launch pipeline and whether he can continue to reduce expenses.

Nike partnership plans with Skims will also be a major attention point. Besides removing the meaningless inventory and launching more innovative methods, Nike beat more shoppers, which can represent about 40 % of its business.

This gender gap is not perfect for estimated retailers because women tend to spend more clothes than men. NIKE has lost its market share for sportswear competitors such as LululeMon and Alo Yoga, which meets the needs of a similar customer but more orientation towards women.

Sports shoes are still the most important part of Nike business, but Apparel is the company’s growth field, and it represents about 28 % of Nike Brand’s revenues in the fiscal year 2024.

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