Nike (from) Q1 2026 profits

Nike On Tuesday, it published a sudden growth in sales in the first quarter of the fiscal year, but the Sneaker giant still has the work to implement its transformation.

The company said that the revenues increased by 1 % in the three months ending on August 31, after it previously said that it expects sales to decrease in the middle of the comfort in this period.

However, NIKE’s profits decreased by 31 % while the total margin decreased by 3.2 percentage points to 42.2 % during the quarter – a sign of investors that its efforts to clarify it through the old stock are still continuing.

In a press release, the head of the Finance Matt Friend warned that “progress will not be written.”

A friend said: “I encouraged the momentum that we created in the quarter, but progress will not be written as the dimensions of our actions recover in the various time schedules.” “While we move on many external opposite winds, our teams focus on implementation against what we can control.”

Below, how NIKE did during a quarter compared to what Wall Street expected, according to unanimity estimates from LSEG:

• Arrow’s profits: 49 cents compared to 27 cents expected
• profit: 11.72 billion dollars for $ 11.0 billion expected

The net Nike income this period amounted to $ 727 million, or 49 cents per share, compared to profits of $ 1.05 billion, or 70 cents per share, in the previous quarter.

Sales rose to $ 11.72 billion, an increase of about 1 % of $ 11.59 billion in the previous year.

In a statement, CEO Elliot Hill said that the company is taking steps in three main areas: sentence, running and North America. During this quarter, sentence revenues rose 7 to about 6.8 billion dollars, while sales in North America increased by 4 % to 5.02 billion dollars – better than $ 4.55 billion that analysts expected, according to the street account.

However, along with those three areas, Hill admitted that the parts of the work are still struggling.

“While we get victories under our belt, we still have a work at the forefront to get all sports, geographical areas and channels on a similar path while managing a dynamic operating environment,” said Hill.

During the quarter, Nike Direct sales decreased by 4 % to about $ 4.5 billion. Revenue in China – one of the most important markets of the company – decreased by 9 %.

Since Hill has seized nearly a year ago, he has been working to restore Nike to grow and retract some of the works carried out by his predecessor John Donahu. One of the most important parts of that strategy was to praise Nike innovation engine It is cleansed through the inventory that is meaningless to make room for new patterns.

Although the strategy is crucial to Nike’s efforts to grow again and restore market shareIt comes with pain in the short term. It requires reducing the old stock of Nike to rely on sales channel deduction and less profitable for products, which affected its profit.

During the quarter, stocks decreased by 2 % compared to the previous year with a decrease in the units, which were compensated by increasing the costs of the product related to Top tariff.

Before the Nike version, investors were looking for any evidence on how these efforts and their reception went. The company was expected to provide more insight into its progress during a collective call with analysts at 5 pm Each time.

Besides the inventory management, Hill has also pledged to reorganize the Nike structure, so it will again divide the teams in sports instead of women, men and children. In late August, the company began mixing the difference. As part of the restructuring, Nike said she would get Reducing about 1 % of its employeesAnd most employees will be transferred to new roles by September 21.

Hill said that focusing on sport on lifestyle will help the company to boost the decisive sports consumer, but lifestyle is still an important part of the strategy because it allows Nike to reach a larger consumer sector, and more women. The increasing number of female customers has been another important part of the Hill strategy, and the recent Nike partnership with the Cym Kardashian Skims is one of the ways you reach there.

Nikeskims, which are originally released in the spring, was officially launched last week. Investors will search for color on how to perform the new brand and how it can affect sales.

This story is developing. Please check again for updates.