New Industry Union New Industry Games says better with a better life for developers

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In GDC 2025, workers announced a union at the level of industry with open doors that allow or not toy developers, employees, to join. the United video game workersThe organized within the framework of telecommunications workers in America aims to enable industrial workers to games for collective payment for benefits and protection at the level of industry.

UVW launched with 100 members, and reached a total of 200 on the first day with more workers joining. Currently, the Federation focuses on developing its membership to achieve the ultimate goal of an industry contract, such as the contract of US Actors Union SAG AFTRA, which covers all its members.

UVW is fighting for more protection in the game industry, whose publishers, studios and companies have postponed more than 25,000 employees in the past two years, according to UVW’s advertisement. The leaders said the efforts to improve the quality of the lives of people who make games also affect the games themselves.

“What does UVW mean for them in the long run? I think this means better games and better art. “Players are also workers, so I would like to believe that all workers will support such a movement.”

“We have entered this industry because we have a passion for it. There are other places we go to (where) we can earn more money, but we love making games,” Brian Ostrand, chief software engineer and union leader at UVW. “We are also players in the heart.”

A group of people in red shirts with Union March slogans in front of a conference center and a remarkable contract saying "Union".

At GDC 2025, video game developers are in public with United video game workers, an industry federation. They marched in front of the San Francisco Center Conference Center in Muskuno, the home of GDC.

David Lomb

The game industry has tried to differentiate union efforts in individual companies, including Microsoft’s Zenimax Online Studios In December, a process can change conditions by securing a binding contract. But it may take years of bargaining and winning a contract, and momentum can stop in an industry that suffers from standard demobilization and rotation.

On the contrary, UVW is a type of “direct accession” from the union instead of one associated with one company, explained by Bonfiglio, where all the worker must do to join payment dues. The connection of UVW to the industry instead of individual workplaces also guarantees that the union – which was described by the “movement” by Bonfilio and Ostrander leaders – is not affected when the single workplace is folded. “The union at the level of industry is about building momentum, which becomes stronger than that of any president can stop,” said Ostander.

Joining UVW does not give protection immediately, but it is a starting point for workers to organize and unite and works more than protection through the entire industry.

UVW leaders considered that the time was appropriate to launch an industry union in GDC 2025 because the National Council for Relations NBC News I mentioned. Instead of a stable jury at work, UVW was announced.

“Now what we see is the attack on the National Council for Labor Relations, if they will change the rules of the game, then we need to change how we also play.”

UVW held a committee on Wednesday at the Moscone Center in San Francisco, which was timid with GDC after announcing the union. During the committee, other gaming workers expressed their concern about industry and hope in the federation. When Bonfiglio asked the room full of attendance to raise his hand if they knew someone in the game industry that was demobilized, almost every person in the room raised their hands.

A group of people in red shirts with union slogans is walking inside the conference center and carrying a sign saying "Union".

At GDC 2025, video game workers unveiled the new industry federation, UVW video workers, and they marched at the Moscow Center.

David Lomb

After that, UVW leaders led the members and attendees, chanting slogans of protest, below the street towards Yerba Buena Gardens, an outdoor area, for developers. Today ended with a second committee, Tom Smith, director of CWA, was interviewed by the Bloomberg Jason Games.

King has framing UVW as giving workers the ability to reshape their industry, especially to resist workers and bad working conditions such as the crisis (bad periods of compulsory extended working hours).

“This is upset, but I say that seriously in the world: games need their equivalent in the American Association,” King said in the interview.

While a Brewn asked about the power of the union, which had no yet compromising, King referred to a The famous 1937 of the car workers is a strike In Flint, Michigan, although 2 % of the workforce constitutes, it still wins privileges from the owner of General Motors. Remembering the history of the labor movement, starting from the sit -in of the civil rights movement to strikes at the workplace, can be enabled the gaming developers and their reminder that tactics such as acquisitions in the workplace, contemporary, provinces and coordination of solidarity have won work victories in the past.

In response to the question of a member of the audience, Smith said: “We must become incomplete in this way.” “We do not have muscles to do this overnight, but the only way we will reach these muscles is through more people who have the courage to do what you do (in the union).”





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