New clear protein drinks challenge the traditional milky protein vibrations

Protein appears in everything starting from popcorn slices and popcorn to coffee and ice cream, and now it praises a new interesting shape.

The popularity of high -protein grocery elements increased over the past year, as shoppers are looking for products Support muscle repair, Immunology and metabolism. For a long time of basic elements in fitness circles, the protein-made of whey is usually performed and comes in flavors such as chocolate, vanilla and peanut butter-a milk-like cream.

Now, it makes its way to the highlights of the pure protein, and it is made of whey protein insulation and comes in bottles or powders ready for drinking that turns water into brightly -like drinks.

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A “clear protein” was searched on the website of vitamin Shop by 11 % in July, according to the company, where it occupied the seventh month in a row as its classification as a higher search term.

Ready -to -drink brands such as Isopure, Clear Premier Clear and RYSE are already on store shelves, and a Alani Nu flavored powders, ghost and transparency laboratories provide mixtures in lemon juice, tropical punch and other fruits.

A new study indicates that one of the types of food can be approximately weight loss.

“He is treating a market gap for consumers who want a high protein without weight,” the registered nutritionist Lauren Manker told the recently. Vogue Magazine. “It is visually attractive … and fit well with pressure on light health products while moving.”

Luminous protein insulation tends to be less in fats, carbohydrates, calories and lactose compared to the concentration, making it a strong option for those who suffer from digestive problems. It also features a higher concentration than protein.

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However, both of them are isolated and concentrated usually provides 20 to 25 grams of protein for each meal, according to Lina Bell, a cardiovascular and vascular nutritionist at the Academy of Nutrition and Nutrition.

Both models are absorbed quickly compared to the slow proteins of digestion such as casin After exercise absorption Because of its purity.

“Obvious protein is not necessarily more healthy more healthy,” Bell told Today.com. “It is the same protein in a lighter form.”

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She said that the producer itself is not new. A clear -based protein has been used in hospital for years, especially to help patients meet Food needs When eating is limited.

Despite this direction, experts warn that the clear protein often contains additional artificial flavors and sweeteners, because it lacks fats and sugars that help to perceive traditional powders. It can also be more expensive.

“So we have more data to prove otherwise, none of them is better in nature,” said Manker. “It is all about what suits your goals and your lifestyle.”

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The recommended diet (RDA) of protein is 0.8 grams per kilogram of body weight Healthy adults. However, many experts recommend athletes, older adults, pregnant women or breastfeeding.

Since both of them provide essential amino acids, Manker said it could be great options for those looking to increase protein intake. “It is all about what suits your goals and your lifestyle,” she said.