Netflix knows that they are wrong in theaters’ theaters

by Dru diet
| Published 26 seconds

Netflix is ​​a lot against the cinema exhibition model. Their works are based on the idea that the films enjoyed in the best way at home, and they have done everything in their power to emphasize this belief over the years of their dominance in the flowing scene. There is no tremendous incentive for Netflix to look forward to cinemas as part of the marketing or version model.

But it is all a big lie because Netflix knows how important the cinemas are. This may be the reason why they started opening up with the cinema exhibition, especially after the weekend after they decided to release their exclusive movie, KPOP hunters are devilIn theaters. But their response to success also talks about volumes about their mistake.

Netflix wins the box office but remains calm

Netflix The box office numbers are not reported, but the sources at work easily put the lyric version of KPOP hunters are devil In the first place for the weekend, with estimates anywhere between $ 18-20 million to final take. Usually, you will see a studio celebrating this and screaming from the rafters, but Netflix retains the silence of the stone until the writing of this lines.

He talks about how Netflix knows that they cannot do anything to give the spotlight to the exhibition model that works as a competition. In fact, the healthy and open relationship between Netflix and the theaters of the movies can be useful clearly both parties. Unfortunately, Netflix does not seem very excited to enhance such a relationship. But perhaps, KPOP hunters are devil All of this can be changed.

New model

Netflix distributes movies in theaters, but they are often in a very limited version and only in an attempt to qualify for prizes. KPOP hunters are devil It is a unique example as the film was on Netflix for a long time and tops signs. Therefore, they decided to issue a lyrical version of a limited weekend of the version and ended up writing the box office. Can this end as a new model for Netflix and their approach at the Film Theater Gallery?

If it is a good movie on Netflix, the announcement of a special “One Weekend Only” version in cinemas can be a way to benefit from its success. For example, Netflix offers a limited version of Guilleermo Del Toro’s Frankstein Before it ends in Running library. I like to see Frankstein In a cinematic theater, but it is possible that it will not have a version near me. Instead, would it be better to release Netflix Frankstein When broadcasting first and pushing it as much as possible, then fired it in theaters for the people who have already enjoyed but love to see it on the big screen?

I have no answer, but people want to watch big films in cinemas, even if they are available at home. Al -Jawrasi world: A new birth He got $ 2.1 million this week at the box office and is available for rental or purchase at home. If Netflix is ​​smart, they will start accepting this fact and benefit from it instead of pretending that theaters’ theaters do not matter much.