Asia is home to more than half of the best 15 emerging travel destinations this summer, according to a report released on Monday by the MasterCard Economics Institute.
Tokyo and Osaka topped the list, which compared the 2024 and 2025 summer airlines to find places with the largest growth in travelers.
The arrangement shows the constant interest in Tokyo, which ranked second on the list last year.
“The situation of Japan is still a non -vacant travel force,” said David Man, the chief economist in MasterCard, Asia and the Pacific, said. “Tokyo and Osaka remain a magnet for global tourism.”
Paris No. 3 in the list, reflects Decrease in travelers during the summer of 2024 Because of the summer Olympic Games, followed by Shanghai ranked 4.
Beijing, torrents and Singapore wanders in the list of the 10 best menu-alongside two cities in Spain, Palma de Mallorca and Madrid, Brazilian Rio de Janeiro-with two less well-known sites in Asia, Nha Trang in Vietnam and Japanese Fukuka named 11 and 13, respectively.
The report showed that interest in visiting Asian cities is mainly driven by Asian, European and American travelers.
Asia also leads the list of summer flights for travelers in the Middle East, although reservations have risen more than others on trips to Thailand – not Japan.
Exhausting exchange rates – for some
Tokyo was the most visited city in the world in 2024, as travelers who were looking for value were attracted by decline Japanese yenThat was struck The weakest level against the US dollar since 1986 last year.
The decrease in the value of the yen partially decreased – the currency reached 147.98 on Tuesday for Greenback – but it is possible that it is still an important factor in drawing visitors, according to the MasterCard Economics Institute report.
“The low value of the currency can affect tourism in many countries, but the volume of response in Japan can be exceptional,” said Man. “While weaker exchange rates usually make destinations more attractive, Japan’s wide appeal … intensify the effect.”
The report also showed that currency fluctuations are important for Asian travelers more than others. The data showed that the value of the yen was 1 % decreased in visits by 1.5 % in China’s visits from the mainland, compared to an increase of 0.2 % from Germany, France and New Zealand.
Likewise, a small decline in the US dollar has led to more visits to the United States from Taiwan, Singapore, South Korea and India, according to the report.
Man said: “Travelers from Asia and the Pacific Ocean are particularly proportional to the value, and this makes them more responsive to the exchange rate shifts.” “In markets like the Chinese mainland, Singapore and South Korea, 1 % change to change the value of the currency can be a significant impact on travel decisions.”
However, British travelers do not greatly carry currency fluctuations. Their travel patterns remained fixed despite the decrease in the currency in Australia, Hong Kong, Japan, Switzerland and the United States.
Other travel transformations
The report also indicated that economic and political factors have transformed travel preferences before the summer season.
The report indicated that more people travel to the Kingdom of Saudi Arabia, specifically to Jeddah and his leadership, driven by the economic diversification efforts of the government and the increase in investments and commercial travel to the country.
However, the United States suffers from a decrease in international visits, most notably among Canadians.
A report published on April 23 from JPMorgan stated that foreign travel to the United States showed clear signs of weakness. She stated that international air expatriates decreased nearly 5 % in February, despite expectations that the month will witness growth in foreign visitors.
In 2024, foreign spending in the United States amounted to $ 215 billion, or about 0.7 % of the country’s gross domestic product, according to JPMorgan estimates. He said that a 10 % decrease in foreign travelers would have a impact of less than 0.1 % on GDP growth.
“However, financial contraction can be felt in the tourism and educational sectors sector: foreigners represent 6 % of the demand for tourism in 2023, and more than 10 % for hotels and restaurants, and also make up 6 % of higher education registration.”
In this scenario, weak in the US dollar can attract more visit, according to the JPMorgan report.
She said this may be particularly true among Asian tourists, who represent 40 % of foreign travel spending in the United States in 2023.
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