More Southeast Asia is heading to Chung’s Chungzings, thanks to social media

There is a new trend that leads Southeast Asian tourists to the city of Chongqing, China – viral social media clips from Monoril that pass through a residential building, buildings floating on top of the mountainous terrain, and a pedestrian bridge on the thirteenth floor.

Chinese Fligy told CNBC that southeast Asian flights to Chongzing increased more than six times during the Dragon Boat Festival holiday, which fell on May 31 this year, compared to the previous year.

“In 2025 alone, we picked up approximately 12 times the demand for Chungzings, compared to the demand for other cities,” Sarah One, General Manager of Klook, said in Indonesia, Malaysia and Singapore in an email. She added that the demand doubled to other famous cities such as Beijing and Shanghai, and doubled three times in Chengdu.

Chungzheng has taken on the Internet for its double – it’s home to natural attractions such as the three fear and DAZU ROCK SCENVINGSThe future architecture that inspired its title, “Cyberpunk City”.

This is partly due to the fact that young adults resort to social media to obtain recommendations when planning their holidays, where 79 % is made Klook Travel Pulse Research Posted in February.

This was the case for ONG Chong Yu, 24 -year -old Bachelor’s degree at the National University of Singapore, and his friends, who wanted to visit the city after “Dawnin” on Douyin and Tiktok because of “8D Magic”, and they refer to the way the buildings sit on the mountainous parts of Chongqing that add to the city’s gardens.

The pioneer in the Chinese language and Chinese studies, who works for the student exchange program in Beijing, visited Chungzheng on the weekend in March. He said he found the unique scene in the most unforgettable city.

Ong said: “(The matter) takes up and down on the mountain to reach from one road to another, the first floor of the building may be the fifteenth floor of another.”

Regardless of the noise on social media, improvement in the amenities and a variety of activities contributed to the increasing popularity of the city.

Edmund Ong, the first regional director of Southeast Asia at Trip.com, said in an email to CNBC, that a wide range of activities available for tourists means “there is something in Chongqing for all.”

He added: “The older people have long enjoyed Bchongcheng for his beautiful scene, including the Yangti River and three fear, while younger travelers saw many places there on social media.”

But it takes more than good views of a good vacation.

Although Chungzheng has become more crowded since ONG’s visit to university students in 2018, “control of the city’s crowds is great,” the movement was very organized, which he liked. “

“The municipality is focusing on making travel more suitable for tourists.

The municipality has invested more in transportation systems for those traveling inside and outside the city. With more options to and from other major cities such as Beijing and Chinjdo via Air and Train, the city aims to easily enter ChongQing for tourists.

Earlier this year, Chungzheng also established one service centers in major transit centers such as Jianjbe International Airport and the Northern Chungzings station of the railway. Centers provide luggage storage and information offices for travelers.

Gao said that the youth of the Southeast Asian may be seduced by the visit, and this is partly due to the proximity of the region to China.

Between countries in Southeast Asia, Trip.com Most of the reservations of Hongzing from Singapore, Malaysia and Thailand, all of which have a visa -free travel to China. Likewise, Klook noticed that tourists from Singapore and Malaysia are the leading sales of tours In the region, with tourists from Thailand and Indonesia that feed the demand.

The number of hotel reservations to Chongqing from Thai Travelors also increased by more than five times, according to the data provided by Fligy.

According to Klook Travel Pulse Research The study, China on the mainland is the best “destination that should be abandoned” for the millennial and general Z-ranked second after Japan. Elvis Yap, travel experience and design scheme in China at the Singapore Tours Agency, said that the country’s attractiveness in the country can partially be attributed to cultural experiences such as photographs of nature and live shows that include songs and dance.

Yap said that the cut images under the title, which are worn by travelers in traditional clothes, have also exploded on social media and feeding the request. Foreign and local tourists alike publish pictures of themselves on social media, who wear traditional Han clothes, with a wig and heavy makeup, all of whom are included in the service that tourists buy.

Another common example is “Gong Yan”, which is a meal and a multi -dishes, during which customers can wear traditional clothes. It is “more dynamic”, with “high -level cultural arts” with an eating experience at a reasonable price, citing the power of the Singaporean dollar against the yuan.

But social media is not the only factor – hospitality has improved in China as well, while providing more attractive services in hotels and tourist attractions.

“Other countries in Asia must join the level of competition provided by the hospitality institutions in China,” said Yap.