More executives are asking for “moonshot” pay—filling aggressive, seemingly impossible goals

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Good morning. If it seems like more CEOs are asking for—and getting—”moonshot” pay packages, well, they are, as am I. Reported in a recent feature for luck. CEO compensation for tying Moonshot almost entirely to aggressive and seemingly impossible goals over five to 10 years. The result is often billions in compensation and ownership stakes in the company. But in the meantime, the CEO gets almost nothing.

Tesla CEO Elon Musk hit two shots, but the second prize, worth $56 billion, was twice revoked after a legal challenge. Taser Stun Gun and Body Camera Company Axon Enterprise CEO Rick Smith granted Musk a carbon copy of Musk’s 2018 deal on a smaller scale. Smith blew the spotlight, last year receiving $165 billion in compensation after increasing the company’s market value from $2.5 billion to $13.5 billion. Smith even brought his entire workforce with him by sharing some of his salaries with employees, negotiating a deal where $88 million in stock went to Exxon’s lowest-paid workers. His moon is also open to Axon workers, allowing them to put some of their pay at risk in a manner similar to Smith’s companies. It’s now in the seven-year moon plan, but even Smith’s wife was against the idea at first, because she thought it was too risky.

Now, the trend is poised to spread beyond the founder like Smith as what Todd Seras of executive compensation consulting firm Semler Brossy calls “founder-created successors.” For example, Opentoor Technologies CEO Kaz Naghatyan received $2.8 billion from the moon and a slice of the company after his appointment last month. But Seras’ concern is that big bets on a single CEO pose significant risks to shareholders. He said humans are emotional and easily get carried away thinking about what they could buy with all that equity, like a new private jet.

Compare potential deals for Moonshot Pay with Jurassic Park Movie series. “The risk increases dramatically the closer these awards are to the general executive population,” Serras said. While moonshots of successors to founders and unsuccessful ones with a significant equity investment were considered “inside the T-Rex fence” – “trophies in unestablished companies mean the dinosaurs have escaped and are heading to the mainland.” Read the full article here.Amanda Gerot

Contact CEO Daily via Diane Brady at [email protected]

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