Microsoft and LG bring Xbox to cars

Players take the streets.

On Tuesday, Microsoft announced a partnership with LG to bring it Xbox The cloud gaming platform for cars that contain the Internet capabilities provided by LG.

“Whether you are waiting for an EV charging station or trying to entertain your passengers on an extended wild trip, pass the time by playing games, keeping everyone enjoying and making the trip more enjoyable,” Microsoft wrote in press release.

The Games platform will be integrated into the LG Automotive content platform so that travelers can run the games directly from the Xbox application on the screens in the car. To use it, customers will need a subscription to the Xbox Pass Ultimate game, the Bluetooth console, and access to the Internet.

The LG platform is an information and entertainment system inside the car that allows broadcasting from Netflix, Disney+and YouTube and more, though Video flow LG said in a press statement that can only be run when it is stopped. The platform is currently available in European electric cars in KIA, including EV3, and in Hyundai Genesis models in the local market in LG in South Korea.

Besides Xbox Cloud Gaming, LG also announced on Tuesday that it brings zoom to the information and entertainment system inside the car, to allow drivers to join meetings of their cars.

At the same time, Xbox also tests Experimental program This will allow subscribers to “Core” and “Standard” to reach Xbox Cloud Gaming without having to subscribe to Tier Ultimate Game Tier. Jason Ronald said last month that the goal is to make cloud games “more reasonable” and “more easy for players.”

Games outside the control unit

The Microsoft strategy with Xbox recently was to expand use by moving games outside the console. The company started running ads late last year as part of the “This Is ASBOX” campaign, which displays many different technical products such as headphones, phones, televisions and laptops, and put them as Xboxes.

“Our work with LG is the latest example of the expansion of Xbox to new places, based on the partnerships that already bring Xbox Cloud games to mobile devices, computers, and TVs,” says the press statement.

The company also signed a partnership With LG earlier this year, Cloud Gaming brought the choice of smart LG TVs, three years after its first project on smart TVs with Samsung.

Xbox on the recipient to escalate cash About what former fans and executives considered not innovation, especially in the devices. Fans want more creative fluctuations and new devices from the giant giant, but the boost of innovation in Microsoft in recent years has been strongly adopted programming instead of.