A legal notice was issued by the Public Prosecutor’s Office in Brazil due to the spread of gambling advertisements on their social platforms.
The parent company was directed to Facebook, Instagram, and WhatsApp to remove content, after searching for the Meta ads library, which contains “hundreds” of active ads from profiles that lack the power to promote gambling.
In Brazil, the Ministry of Finance Secretariat for Awards and Bets is the body responsible for granting authority.
The notice sent to Meta from AGU requires removing all the unacceptable gambling content within 48 hours, with an additional warning to support any unlicensed betting platforms in the future.
As is detailed from AGUThe communication that was sent to the social media giant:
“This, therefore, is clearly illegal activity (given that these personal files are not authorized by the Ministry of Finance), which may also be linked to tax evasion, money laundering, crimes against consumer relations, fraud and other illegal practices, whose advertisements are an equal activity.”
Legal efforts to eliminate gambling advertisements in Brazil
Legal instructions are also compatible with the recent Federal Supreme Court ruling (STF) on June 26, which announced Article 19 of the Brazil Latin Rights Framework in Partial Internet.
The article contains digital platforms responsible for illegal ads unless they can show tireless efforts to remove this content.
AGU continued in Brazil to criticize the Meta advertising policy updates, which require permission to promote gambling over the Internet, noting that defects in these policies need to be addressed.
In May, the Senate approved the measures prohibiting betting ads during Live Sports broadcastAs well as prohibiting printed ads and restricting celebrity approvals.
Ads online and television are limited at 7:30 pm-midnight, while radio ads are allowed only from 9 am to 11 am and 5 pm to 7:30 pm.
These measures can be modified or affected by legislators, while many are within the organization The reaction of the gambling industry was angryWarning proposals would lead to more drift to the underground market, confusion about legal sites and which are illegal.
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