Meta launches $ 399 of Oakley AI with 3K video recording

On Friday, the company launched new models based on the HSTN design of Oakley, which represents the first expansion of the company away from the Ray-Ban for its glasses without the show. Like original models, Oakley versions can make phone calls, play them, play music and video, and use META artificial intelligence to answer questions about the surrounding environment.

New versions, which start from $ 399 and reach 499 dollars for the limited release model with golden accents, include around twice the battery life, 3K video recording and water resistance.

“We are increasingly seeing performance use with ray tools like people who wear it on rotating vehicle, cycling and standing around water, so we are trying to tend to do so,” says Alex Hemmel, Vice President of the company in charge of the wearable devices, in an interview.

Access to the second brand of glasses was far from something certain. Meta’s first stories, Ray-Ban stories, in 2021. But the follow-up version in 2023 achieved tremendous success, giving the social network giant a real stronghold of devices in the artificial intelligence race.

“It was crazy.” It was a little surprised us. ” Ray-Bans “would be” the last pair of glasses that were not shown. We said we’ll take fluctuations in it, and if it did not work, we will all go to the augmented reality. ”

Instead, besides the latest Oakley, the company has a multi -year road map for a less -width category and plans for a follow -up to OAKLEY glasses based on SPARA design later this year, according to people who have knowledge of the material. This husband will target cyclists and have a central camera. The Friday model has a specific camera in the upper corner such as the Ray-Ban version.

The width -free glasses are a component of the total Meta Ai strategy. The company plans to provide thin glasses I mentioned. In 2027, that It aims to go out The first real augmented reality glasses, which will mix digital applications with the real world.

The Meta Model factor has caught, with many other technology companies that work on competitors. apple Inc. To present the first glasses product at the end of 2026, I mentioned. This device will operate similar to the Meta product, but it coincides better with the rest of the Apple ecosystem. AmazonSell ​​.com inc. The glasses, but their current models lack the cameras.

Himmel, who said Meta sold millions of glasses and has “cute and increasing” from annual purchases every week, and increasing popular proportions to Ray Banz’s improvement through a large number of “small things”. He said that the quality of sound and microphones began to overcome independent earphones, while the camera and the quality of artificial intelligence also improved.

However, Hemil said that the battery life is still the “first complaint” about Ray-Ban versions. The new Oakley models can work for 8 hours for one charge, with a 48 -hour charging condition of juice. “You should expect a 40 % stumbling block with these,” he says, is attributed to the new battery chemistry and the improvement of software – not larger battery packages.

Like Ray-Ban, Oakley is owned Essilorluxotica SA, which is called Oakley, the second most popular brand after Ray-Ban. “Meta will put new brands under the Essilorluxotica portfolio” as quickly as possible. We need to be fast to strike all the brands we would like to want. ”

The first Oakley, which became available for pre -order on July 11, will be the pair of the limited version $ 499. 399 dollars will be released – which come in black, brown and clear gray colors – in the coming months. There will be versions with clear lenses, transition and polarization. As with Ray-Bans, users can exchange lenses for prescribed optics.