Meta has already won the smart glasses race

There is a reason that the first successful smart specifications seem to appear from the fifties. This additional thickness is not just reactionary taste, but rather hides a processor and battery. But this artistic restriction creates a creative opportunity: in the right framework, smart technology can disappear. And the conversion of functional glasses with a medical degree-such as medical prescription glasses-to elegant fashion accessories with a comprehensive market is exactly what Essilorluxotica does.

However, mixing smart technology with high fashion is not without risks. Do these two worlds really want to share the bridge of the nose? “Meta and Essilorluxotica hopes that this cooperation is one of the first successful attempts to integrate high-tech applications, such as AI, in luxurious products,” while the Ray-Ban partnership is successful so far, it is not clear whether consumers will embrace technical features based on high-end products like Prada, Chanel or Versace. “

Mita, for her part, is betting on rapprochement. The company sees an inseparable future in fashion and technology. In a note entitled Personality SuperTelligence, “ Imagine Zuckerberg in the future where “personal devices like glasses that understand our context – because they can see what we see, hear what we hear and interact with us throughout the day – will become our basic computing devices.” The AI-Integrated Ovegrant Eastern Elevis vision shows how Meta thinks deeply that the future will be wearing and permanently.

We may see the first glimpse of the future of Zuckerberg that can be worn in September. Bloomberg reports That is when Meta unveils its latest smart glasses, with a monitoring screen, it is supposed to decrease later in this fall at a starting price of about $ 800.

Competitive protection wall

However, although Meta may have taken the first reliable swing in smart specifications at the consumer level, it is barely alone. Google calmly prepared her wearable ambitions after the death of the Google Glass that was very assembled, and got Glass Smart-Glass Startup North in 2020, and reports are stated that it works with manufacturers such as Samsung and Qualcomm to develop the XR ecological system.

Then, in July, Google doubled with a Investing 100 million dollars in the gentle monsterThe brand of South Korean glasses known for its ready -made designs for technology. Together, they develop a pair of smart glasses of the next generation, which is supposed to merge the capabilities of artificial intelligence with lower high-end aesthetics, more platform.

Apple, right in shape, trying to play the long game. the Professional vision It was never supposed to live on your face full time, but it is a starting stone. When choosing to address the most difficult problem of VR fully first, Apple is actually betting on the wrong horse – the effort made in impressive review technology but it has not won the normal consumer.

On the contrary, Meta dismantled the beach head with the simple AR glasses that look like something that people might wear in public places. Now, reports From Bloomberg The information indicates that the Apple works on the lighter and more wearing AR cups, although it may be years of release. Upon their arrival, the Apple will enjoy the feature of polished programs and its global retail design, while Meta is racing to secure the same distribution feature via Essilorluxotica.

Snap CEO Evan SpiegelAnd at the same time, he has a long bet on AR. Snap has invested more than $ 3 billion over the past 11 years to build its AR platform. On the contrary, Meta spends more than that Each quarter By dividing the reality laboratories, which focuses on both AR and VR – but still, Snap stability only confirms the period that the runway takes for this market.