Meta Sunday announced a new video editing app called Edits, after ByteDance’s CapCut video editing app It has been removed from the Apple App Store And Google Play Store as part of Ban Tik Tok.
Instagram chief Adam Mosseri (pictured above) He said on topics The app will launch next month on iOS, with an Android version to follow later. He added that the company is working with selected content creators to collect feedback about the application.
“Today we’re announcing a new app called ‘Edits’ for those of you who are passionate about creating videos on your phone. There’s a lot going on right now, but no matter what happens, our mission is to provide the best tools possible for creators.
Mosseri said the app will contain a range of creative tools, including a dedicated tab for inspiration, a tab for tracking ideas, and a high-quality camera. Additionally, it will have the ability to share draft versions of creations with friends or collaborators. He added that creators will be able to see insights into how videos made with edits performed on Instagram after publishing.
In a separate post, he emphasized that the app is “more for content creators than regular video makers,” which is difficult to quantify in quantifiable terms.
Meta has historically made moves to fill gaps in the market. When TikTok was banned in India in June 2020, it launched a similar product, Instagram Reels, days later in early July. In 2023, the company also launched Threads, A competitor to text-based social networks like X. The company likely realizes that a lot of video creators will try another tool in the absence of CapCut. Even if the application is restored, the uncertainty will create opportunities for other tools.
Earlier this month, the video editing app powered by a16z was launched Captions switched to a freemium model to attract more users And the CapCut Challenge.
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