Meta all in on ai Create ads that you see on Instagram, Facebook and WhatsApp

Meta works towards a future that is created many ads that you see on Facebook or Instagram from the zero point by artificial intelligence, and thus targeting you in particular specifically. Its goal is to generate advertisements on behalf of the fully active intelligence by the end of 2026, The Wall Street Journal I mentioned for the first time. By following this initial news, Tiktok as well Declare It launches self -powered advertising features on its platform and revealed Meta, which has now been revealed that the ads are Coming to WhatsApp – Increasing the enhancement of topics between advertising and AI.

These moves can cut roles for many human advertising authors, designers and media buyers, and may shake the $ 600 billion global advertising business, but they can also be a new low -cost supplier for small and medium -sized companies.

Along the way, it is likely to raise new questions about creativity and accuracy with the edges of artificial intelligence in another world to make decisions by humans. Meta has wide ambitions to weave AI on its platforms. It has already merged it Meta ai chatbot Via Instagram, Facebook, Messenger and WhatsApp Devils created artificial intelligence On Instagram, I worked from artificial intelligence Tools in their applications. She did not respond to the request for comment.

With competitors such as Google and Amazon who also build advertising systems on behalf of artificial intelligence, Automating Advertising is just another piece of much larger puzzle. To gain a deeper understanding of how this news affects the advertising industry and about 4 billion people Those who used identification platforms, spoke to Gary KyiProfessor of Advertising at UNC Chapel Hill and a professional in industry for more than 30 years.

Kaye, who embraces and requires the use of artificial intelligence in his semester, looks at an opportunity for anyone in the world to make artificial intelligence work for them when it comes to marketing and trade. “Suddenly, millions of individual creators who have been intimidated can start declaring and growing,” said Kayi. “Then, with their business growth, they will announce more, and then they will spend more, so it will increase the amount of trade worldwide.”

Read more: What is Meta AI? All to know about these artificial intelligence tools

What is in that to you

If you are on Facebook, Instagram, or WhatsApp, expect to see more customized ads. The systems of artificial intelligence allow companies to identify users who want to target them so that artificial intelligence can refine the photos, videos and text accordingly, the magazine said. They may raise new versions of ads in actual time depending on where you are. You can see an advertisement on the car that displays the car driving a mountain if you are in a snowy location, or you see the same car that drives the car in the city streets if you are in an urban environment, the magazine said.

In reference to the digital ads that were purchased and sold automatically using software and algorithms: “The low -suspended fruit of Amnesty International in the advertisement (ADS) has always been,” in reference to the digital ads that was purchased and sold automatically using programs and algorithms, “Kaye said, referring to the digital ads that were purchased and sold automatically using software and algorithms. “You upload a picture, a short description, choose the audience, and AI can do the rest. If AI can on Facebook predict the appropriate audience well enough, then create multiple advertising differences and operate A/B/C/D tests automatically, it may be magic.”

At the same time, media and moral experts warn that creating a fully automation advertisement can open the door to wrong information, biased targeting and erosion of accountability in digital ads. Artificial intelligence is vulnerable to errors and manipulation, and it can be used to spread harmful messages, such as The deep artificial intelligence generates.

There is also a threat to jobs in traditional advertising agencies and marketing companies, which reduces definition companies. “We believe that artificial intelligence will enable agencies and advertisers to focus time and precious resources on important creativity,” wrote Alex Shultz, chief marketing official and deputy chief of analyzes at Meta. LinkedIn post. “While we think there will be more automation in marketing, the role that agencies play will become more important through their ability to plan, implement and measure via platforms.”

Kayye expects a shift towards artificial intelligence automation that will only affect agencies that do not intend or expand beyond marketing social media, and those that relied on one strategy for a long time. “What really kills is what is a collection line of creativity,” he said. “This will affect those who do the same thing for every customer over and over again. Artificial intelligence will reveal it faster.”

Kayi said that humans will always have a role in advertising, because the strategy, creative stories and building brand loyalty are very human efforts. “Amnesty International cannot think of the original. It can re -simulate, but it does not have a brain,” he added. “A good student is a form of creativity. Amnesty International can write the version, but you have to know how to ask it in the right way, so that it can give you something worth reading.”

Read more: How to cancel the subscription from Instagram and Facebook Using your posts for Amnesty International

What is the companies

Companies will explain the ideas of their products or market them to the AI ​​AD tool and give them a budget target. The device will take over from there, create an advertising version, pictures, target strategies and even media mode decisions, all without human intervention.

In the short term, this will begin to submit Amnesty International’s suggestions or simplify parts of the advertising process. But over time, Meta wants Amnesty International to be able to manage the entire campaigns on its own, from start to finish, according to the magazine. A Meta The Journal told the advertisers that they will “control” their campaigns, but the broader vision draws in the future in which artificial intelligence is the creative director, the media scheme and the performance analyst all in one.

The new effort is based on a set of advertising tools on behalf of Meta, such as Advantage Plus and obstetrics provided in 2023. These features allow marketers to create photo backgrounds automatically, write copies and advertising formats. The company said that small companies will be the main beneficiary of this artificial intelligence approach, especially those that lack time or resources to employ marketing teams.

“In the non -distant future, we want to reach a world in which any work will be able to tell us about the goal they are trying to achieve, such as selling something or obtaining a new customer, and how ready they are to pay for each result, and connect their bank account, then we do the rest for them,” CEO Mark Zuckerberg said at the annual auxiliary meeting last month.